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Fan Engagement Executive

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Formula 1

4d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 2+ years in customer marketing, experience in high-volume, insight-led campaigns, and the ability to prioritize in a fast-paced environment.
  • You will drive fan engagement campaigns, manage communications, track partner obligations, evaluate performance, and collaborate with creative and data teams to optimize strategies and grow the fanbase.

Requirements

  • Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles
  • Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
  • Able to prioritise workload in a very high output environment

Responsibilities

  • Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights - including reward strategy and competitions.
  • Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
  • Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
  • Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
  • Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
  • Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
  • Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
  • Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.

FAQs

What is the main purpose of the Fan Engagement Executive role at Formula 1?

The main purpose of the role is to support data growth, fan engagement, and the F1 Fan membership program.

What are the key responsibilities of the Fan Engagement Executive?

The key responsibilities include supporting the delivery of campaigns for F1 Unlocked, managing data capture tactics, owning the Fan Engagement Marketing Planning Calendar, tracking licensee and partner obligations, evaluating performance, leading test and learn plans, and establishing relationships with creative and product teams.

What qualifications are required for the Fan Engagement Executive position?

Candidates should have a minimum of 2 years’ experience in a customer marketing role, managing lifecycles, and experience in delivering insight-led engagement campaigns.

Is experience in a specific industry required for this role?

While specific industry experience is not mentioned, experience in customer marketing or related fields is essential.

What type of work environment can I expect if I join Formula 1?

You can expect a dynamic work environment that values innovation, collaboration, and personal growth, where employee contributions make a significant impact.

What benefits are offered to employees at Formula 1?

Benefits include private healthcare, dental care, Grand Prix Paddock passes, enhanced family leave policies, a free shuttle service, healthy snacks, subsidized canteen meals, annual leave, training opportunities, discounts on merchandise and experiences, and access to a benefit portal.

How does Formula 1 support ongoing learning and development for its employees?

Formula 1 offers opportunities to develop and request training for your role through their in-house Learning and Development team.

Will I be required to manage any specific communications in this role?

Yes, you will manage communications related to F1 Unlocked, including weekly fan communications, lifecycle communications, partner inclusions, and rewards.

What analytical skills are required for the Fan Engagement Executive position?

The role requires the ability to evaluate the performance of F1 Unlocked activities and leverage analytics and insights to optimize future campaigns.

Are there opportunities to work with creative teams in this role?

Yes, the role involves establishing effective working relationships with creative teams and agencies.

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Formula 1

Unleash Your Inner Drive

Entertainment & Media
Industry
501-1000
Employees

Mission & Purpose

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we analyse and monitor data, provide content for our social media and digital platforms and support the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there’s so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close and personal to the sport and its stars. We look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home’ - we’re busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.