Global Brand Ambassador- Tanqueray TM

Diageo

Jan 14, 2025

Applications are closed

Job
Full-time
Senior & Expert Level
Customer Relations
Marketing
Amsterdam

Requirements

Industry Knowledge & Network: Strong understanding of the on-trade market, including trends, key players, and regulatory requirements.
Significant Luxury Record and experience in the drinks industry: with broad experience and relationships in the on trade, ideally with marketing/commercial functional work including P&L management, insight, strategic planning, partnership solutions and luxury.
Strong relationship building skills: Ability to build meaningful relationships and to get consensus from senior stakeholders both internally and externally.
Managing complexity: ability to prioritise and juggle multiple projects and meet clients demands.
Ability to think strategically and drive long-term business growth across a complex and broad portfolio.
Strong commercial instinct and ability to negotiate and influence. Can turn exciting possibilities into commercial reality.
Ability to think strategically and drive long-term business growth across a complex and broad portfolio.
Global/international experience is a plus
Adaptability to fast-changing/uncertain environment and ability to shift strategy quickly

Responsibilities

Brand Representation: Serve as the face of the brand, embodying its values and ethos. Conduct presentations, tastings, and events showcasing the brand's products. Brand and specialist Category Knowledge across total beverage alcohol.
Talkability & Experiences: Lead the cocktail lifestyle conversation by creating trend-setting content that engages established and upcoming on-trade talent / influencers to advocate for the brand. Ensure brand experiences consistently resonate with our audience, driving brand saliency and loyalty through high-standard activations.
On-Trade Engagement & Leadership of the Tanqueray Tastemaker program: Develop and reinforce Tanqueray as bartender’s favourite brand by cultivating strong on-trade advocacy through influential talent and strategic partnerships with key accounts. Build the Tastemakers program to drive the connection to cocktail artistry in partnership with highly respected industry figures.
Industry Networking: Establish and nurture relationships with key influencers, bartenders, mixologists, and industry professionals. Collaborate with hotel bars, restaurants, and retailers to increase brand presence and sales. Contacts within the industry- to help us ‘be seen’ in the right outlets.
World Class program (both local finals & the annual global competition): transform competitors and the wider community into passionate Tanqueray advocates by delivering impactful brand education and sparking the pursuit of exceptional cocktail artistry.
Training and Education: Conduct training sessions for staff and industry partners to enhance product knowledge and sales skills, including training for our worldwide online community via Diageo Bar Academy. Create educational materials to support sales and marketing efforts. Creative and inspiring approach to be able to delight consumers and customers. Demonstrates consistent high standards of execution.
Market/On-Trade & Competitor Insight: Gather market insights, consumer feedback, and competitor analysis to inform brand strategy. Provide feedback to internal teams for product development and improvement. Operates proactively – and where necessary reactively - to beat the competition.
Cross-functional Collaboration with Tanqueray partners & internal Diageo teams.

FAQs

What is the primary location for the Global Brand Ambassador position?

The primary location for the Global Brand Ambassador position is Amsterdam.

What is the contract type for this role?

The contract type for this role is permanent.

Who will the Global Brand Ambassador report to?

The Global Brand Ambassador will report to the Luxury Commercial Director.

What is the closing date for applications?

The closing date for applications is 23rd January 2025.

What key responsibilities does this role entail?

Key responsibilities include brand representation, leading cocktail lifestyle conversations, engaging with on-trade partners, industry networking, conducting training sessions, and providing market insights.

What kind of experience is required for this role?

Significant luxury record and experience in the drinks industry, specifically with broad experience in the on-trade market, including marketing/commercial functions and P&L management.

Is global or international experience preferred for this position?

Yes, global or international experience is considered a plus.

What is the growth ambition for the Tanqueray business?

The ambition is to grow the Tanqueray business by +11% per year to approximately $800 million NSV by financial year 2030.

How does Diageo support employee development?

Diageo emphasizes employee development and provides unique opportunities for personal and professional growth within an inclusive company culture.

What culture does Diageo promote?

Diageo promotes an inclusive culture that values diversity across various dimensions, including gender, ethnicity, ability, age, sexual orientation, and more.

Diageo

Retail & Consumer Goods

Industry

10,001+

Employees

1997

Founded Year

Mission & Purpose

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 25,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.