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Global Brand Director, R&I

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AstraZeneca

2mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Healthcare
  • Cambridge
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 10+ years in pharma, brand strategy experience, financial acumen, and expertise in respiratory/immunology. Strong leadership, problem-solving skills, and innovative thinking are essential.
  • You will develop brand strategies, create promotional materials, analyze performance, collaborate with teams, manage budgets, and represent brand initiatives to senior leaders for impactful execution.

Requirements

  • • Bachelor’s Degree, preferably in business, marketing, or the sciences.
  • • 10+ years pharmaceutical commercial experience.
  • • Proven track record in developing and executing brand strategies founded on insights and value propositions.
  • • Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
  • • Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
  • • Experience in the respiratory and/or immunology therapeutic area.
  • • Experience engaging with external customers, such as key opinion leaders and payers.
  • • Broad commercial experience including pre-launch and launch.
  • • Strong critical thinking and problem-solving skills.
  • • Proven leadership and influencing skills to drive strategy adoption.
  • • Ability to work effectively with agency partners to transform strategic plans into action.
  • • Experience in innovative thinking to bring bold ideas to life.
  • • Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

Responsibilities

  • Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
  • Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
  • Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
  • Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
  • Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
  • Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers.
  • Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
  • Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.
  • Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.

FAQs

What is the role of the Global Brand Director, R&I at AstraZeneca?

The Global Brand Director will lead the development of promotional brand strategy and materials for a fast-growing blockbuster brand within the Global Respiratory team, driving both short-term success and maximizing long-term brand value.

What qualifications are required for this position?

A Bachelor's Degree in business, marketing, or the sciences, along with 10+ years of pharmaceutical commercial experience, is required.

Is experience in the respiratory therapeutic area necessary for this role?

Yes, experience in the respiratory and/or immunology therapeutic area is essential for this position.

What are the primary accountabilities of the Global Brand Director?

Key accountabilities include developing the brand's promotional strategy, crafting promotional materials, analyzing business performance, engaging with competitive intelligence, and collaborating with various functional teams for cohesive strategy implementation.

Who does the Global Brand Director report to?

This role reports to the Global Head of Marketing.

Are there any desirable skills or experience that would enhance a candidate's application?

Yes, desirable skills include strong critical thinking and problem-solving abilities, proven leadership skills, experience working with agency partners, and the ability to work effectively in ambiguity.

What is the company culture like at AstraZeneca?

AstraZeneca fosters a vibrant and diverse environment that emphasizes support, trust, agility, and continuous learning, empowering employees to take ownership and make impactful decisions.

How often do employees need to be in the office?

Employees are expected to work in the office a minimum of three days per week, but there is flexibility to respect individual preferences.

What is AstraZeneca's vision for the future?

AstraZeneca aims to be a leader in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology by 2025, driven by a commitment to innovation and enhancing patient lives through groundbreaking solutions.

How can one apply for the Global Brand Director position?

Interested candidates can apply directly through the AstraZeneca careers website to be part of the journey in redefining patient care and making a significant impact in healthcare.

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AstraZeneca

What science can do

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. AstraZeneca is a global pharmaceutical company dedicated to improving the health and well-being of people worldwide. With a focus on innovative research and development, AstraZeneca develops and manufactures a wide range of prescription medicines, including treatments for cardiovascular, respiratory, oncology, and other therapeutic areas. Their aim is to transform the lives of patients by discovering, developing, and delivering innovative medicines that address unmet medical needs. AstraZeneca's purpose is to push the boundaries of science and collaborate with healthcare professionals, organisations, and communities to improve patient outcomes and contribute to the advancement of healthcare globally.