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Global Consumer and Market Insights Lead, Womenswear & Handbags

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Ralph Lauren

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Data
    Marketing
  • London

AI generated summary

  • You should have insight function experience in retail/luxury, strong research skills, luxury sensibility, analytical acumen, leadership abilities, and the capacity to influence diverse stakeholders.
  • You will manage consumer insights for Womenswear and Handbags, collaborating with global teams, optimizing research, analyzing market trends, and supporting strategic brand initiatives.

Requirements

  • A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business
  • Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.
  • Luxury or fashion sensibility.
  • Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business
  • Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations
  • Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.
  • Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
  • Curious, proactive, innovative and forward-thinking in their approach.

Responsibilities

  • Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
  • Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
  • Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’
  • Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
  • Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
  • Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
  • Support all global WW & Handbags Board meetings & Long-Range Planning analysis
  • Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
  • Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
  • Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.

FAQs

What is the primary location for the Global Consumer and Market Insights Lead position?

The primary location for this position is London.

What categories will the Global Consumer and Market Insights Lead focus on?

The focus will be on Womenswear and Handbags.

What type of experience is required for this role?

A proven track record and experience in an insight function, ideally in a retail or luxury business, is required.

Will the Global Insights Director collaborate with other teams?

Yes, the role involves close partnership with global and regional brand and marketing teams to understand their business needs and deliver key insights.

What methodologies will the Global Consumer and Market Insights Lead utilize?

The role requires expertise in both quantitative and qualitative research methodologies, including consumer and shopper insights.

What is expected in terms of analytical skills for this position?

Exceptional analytical skills and the ability to turn complex data into clear, business-led recommendations are essential.

How important is a luxury or fashion sensibility for this role?

Having a luxury or fashion sensibility is important for understanding consumer preferences and market trends in the industry.

Will this role involve influencing senior management?

Yes, the role requires demonstrable ability to influence senior management and interact with individuals from varying backgrounds and levels of seniority.

Is there an emphasis on consumer centricity in this position?

Yes, the position aims to drive adoption of consumer insights within brands and markets, contributing to the business's consumer centricity transformation.

What qualities should the Global Consumer and Market Insights Lead possess?

The ideal candidate should be curious, proactive, innovative, and forward-thinking in their approach to insights and research.

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Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.