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Global Creative Strategy Planner

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EY

2mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You should have a bachelor's degree, 12+ years in creative/strategic planning, B2B experience, strong stakeholder skills, and global business acumen with a track record of award-winning ideas.
  • You will lead creative strategies, integrate AI, optimize for social platforms, collaborate cross-functionally, manage projects, mentor teams, evaluate campaigns, and engage stakeholders.

Requirements

  • Bachelor’s degree (or equivalent experience).
  • 12+ years’ experience in advertising, creative agency, or brand side, with a focus on creative/strategic planning roles.
  • Proven track record in creative strategic planning for world-class, award-winning ideas.
  • Experience in B2B business (ideally) and collaborative relationships with senior stakeholders.
  • Strong stakeholder influencer skill set
  • Demonstrate global business acumen, ethics, and cross-cultural sensitivity.

Responsibilities

  • Strategic Creative Leadership: Translate business and marketing objectives into actionable creative strategies and messaging briefs for global brand campaigns and other strategic initiatives.
  • Innovation & AI Integration: Champion the use of AI and emerging technologies to elevate creative planning, showing curiosity and passion for bringing creativity into the new age of tech.
  • Social-First Mindset: Lead with a social-first approach, ensuring creative strategies, ideas and campaigns are optimized for digital and social platforms.
  • Data-Driven Insights: Collaborate with insights and analytics teams to leverage data for creative strategies, enhancing client experiences across omni-channel touchpoints.
  • Cross-Functional Collaboration: Work closely with internal and external teams, including agencies, to deliver impactful creative ideas through sharp briefs and strategic comms plans.
  • Creative Excellence: Develop world-class creative concepts, integrating innovation and new technologies to enhance delivery and execution.
  • Project Management: Manage multiple projects in a fast-paced environment, demonstrating strategic thinking, creativity, and a proactive approach.
  • Skill Development & Mentoring: Support the creation of innovative tools, processes, and learning programs to address skills gaps, fostering a culture of excellence and continuous improvement.
  • Campaign Evaluation: Report and evaluate campaigns for increased learning, benchmarking against world-class creative marketing standards.
  • Stakeholder Engagement: Effectively collaborate, advise, and influence key stakeholders, adding value to their thinking and optimizing creative ideas.

FAQs

What is the primary role of the Global Creative Strategy Planner at EY?

The primary role involves leading the creative strategy development for EY’s initiatives, collaborating with BMC teams to translate marketing objectives into actionable creative and messaging strategies for global brand campaigns.

What qualifications are required for this position?

Candidates must have a Bachelor’s degree (or equivalent experience) and at least 12 years of experience in advertising, creative agency, or brand-side roles focused on creative/strategic planning.

Is experience in B2B business preferred for this role?

Yes, experience in B2B business is ideally preferred, along with a proven track record in creative strategic planning for award-winning ideas.

Are there opportunities for skill development and mentoring in this role?

Yes, the role includes supporting the creation of innovative tools and learning programs, fostering a culture of excellence and continuous improvement.

How does this role incorporate data-driven insights?

The Global Creative Strategy Planner will collaborate with insights and analytics teams to leverage data for enhancing client experiences across omni-channel touchpoints.

Can you describe the kind of projects the Global Creative Strategy Planner will manage?

The planner will manage multiple projects related to creative strategy and brand campaigns, demonstrating strategic thinking, creativity, and a proactive approach in a fast-paced environment.

What is the significance of a social-first mindset in this role?

A social-first mindset ensures that all creative strategies, ideas, and campaigns are optimized for digital and social platforms, engaging the audience effectively.

Will this position involve collaboration with external agencies?

Yes, the Global Creative Strategy Planner will work closely with both internal and external teams, including agencies, to deliver impactful creative ideas through effective briefs and strategic communication plans.

What kind of stakeholder engagement is expected in this role?

The role requires effective collaboration with and influencing of key stakeholders, adding value to their thinking and optimizing creative ideas to align with business objectives.

Does EY promote a diverse and inclusive culture?

Yes, EY is committed to a diverse and inclusive culture and empowers teams in a flexible environment to fuel extraordinary talents.

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EY

Accounting
Industry
1-10
Employees

Mission & Purpose

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. Find out more about the EY global network http://ey.com/en_gl/legal-statement