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Global Head of Marketing

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Stella McCartney

6d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London
  • Quick Apply

AI generated summary

  • You need extensive marketing experience, team management skills, 360 marketing expertise, attention to detail, proficiency in project tools, strong communication, and an entrepreneurial spirit.
  • You will manage the marketing calendar, oversee activations, ensure brand consistency, analyze campaigns, collaborate with teams, propose partnerships, and handle budget management across regions.

Requirements

  • Extensive experience in marketing and/or communications
  • Demonstrable experience in managing a team effectively and overseeing a variety of working areas.
  • 360 marketing experience (digital, IRL activations, retail, partnerships, etc.)
  • Previous experience working with wider regional teams would be highly beneficial
  • Detailed oriented, proficient in collaborating and managing multiple stakeholders.
  • Proficient skills in project planning documents, with proficiency in Excel, PowerPoint, and other project management tools.
  • Strong communications skills; ability to confidently communicate and manage various stakeholders and partners across all levels of the global business in a timely manner.
  • Entrepreneurial spirit and commercially minded - able to understand business priorities and effectively build campaigns that drive results.
  • Experience in working in fast-paced, agile commercial environments – with a proven track record of being able to quickly respond to business/market needs and problem solve with creative marketing solutions.
  • Dedicated individual with a high work ethic, integrity and reliability with a “hands on” attitude

Responsibilities

  • To help deliver a synchronised marketing calendar and implementing 360 marketing plan for launches
  • Manage the marketing calendar and associated projects, focusing on brand moments and key milestones
  • Be a brand guardian; responsible for briefing 360 marketing needs and materials to the creative team for global needs in addition to guiding regions and wider teams to deliver brand desirability
  • Oversee retail marketing activations and initiatives to drive engagement, traffic and ultimately sell through of collections/key products
  • Key responsibilities in delivering the marketing strategy for licensing partners and management of the paid media team
  • Collaborate with the commercial team to deliver and oversee global wholesale marketing initiatives to build brand awareness and communicate key brand messaging in line with SMC priorities
  • Providing insights into competitor marketing activities
  • Ownership of reporting and analysis of marketing campaigns
  • Collaborate with creative, operations and content teams to ensure brand narratives can be amplified and cohesive through defined marketing channels
  • Discover and propose partnership opportunities to help deliver and/or accelerate brand pillars to target audiences
  • Support with budget management of marketing projects
  • Leading regional execution of global marketing plan (US, EMEA, JP, APAC)
  • Propose and deliver creative ways to deliver brand message
  • Working with key stakeholders to establish marketing needs for product and merchandising briefs

FAQs

What is the location of the Global Head of Marketing position?

The location of the position is at the Stella McCartney HQ in London.

Who does the Global Head of Marketing report to?

The Global Head of Marketing reports to the Senior Marketing & Communication Director.

What are the main responsibilities of the Global Head of Marketing?

The main responsibilities include implementing the global marketing strategy, managing the marketing calendar, overseeing retail marketing activations, collaborating with the commercial team, and providing insights into competitor marketing activities.

What is the required experience for this role?

Extensive experience in marketing and/or communications is required, along with demonstrable experience in managing a team and 360 marketing experience.

Are there any specific skills needed for this job?

Yes, candidates should have strong communication skills, proficiency in project planning documents, and experience in fast-paced, agile commercial environments.

What kind of work environment does Stella McCartney promote?

Stella McCartney promotes a workplace where diversity, equity, and inclusion are prioritized, and different voices are respected and empowered.

What benefits are offered to employees in this role?

Benefits include a discount on products, matched pension contributions, private medical insurance, annual health screening, flexible working hours, and various wellness support services.

Is prior experience with licensing partners required for the Global Head of Marketing role?

While not explicitly required, key responsibilities include delivering marketing strategies for licensing partners, so relevant experience would be beneficial.

Will the Global Head of Marketing be required to manage a team?

Yes, the role requires effective management of a team and oversight of various working areas.

How does Stella McCartney support employee wellbeing?

Stella McCartney offers extensive health insurance, wellness support services, and various benefits aimed at supporting both physical and mental wellbeing.

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Stella McCartney

Fashion & Arts
Industry
501-1000
Employees
2001
Founded Year

Mission & Purpose

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons – pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact.   Today, Stella McCartney spans women’s ready to wear, unisex capsules, kids’ clothing, accessories, swimwear, lingerie, a performance wear collaboration with adidas, STELLA skincare and more – with 48 directly owned stores and 21 franchise stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now sold in 77 nations through 863 specialty shops and department stores, and ship to 100 countries via online.