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Global Marketing Manager — Central Marketing (Unilever Prestige)

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Unilever

1mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Product
  • London

AI generated summary

  • You should have experience in global marketing for beauty/CPG, capability building, NPD knowledge, social listening, data analysis, and strong facilitation skills with senior stakeholders.
  • You will design training, tools, and playbooks for marketers, track innovation quality, enhance creative excellence, and establish KPIs while partnering with leadership for agency and performance insights.

Requirements

  • Proven/ Established experience in global/central marketing, innovation, or marketing excellence roles within beauty/personal care or CPG
  • Proven track record in capability building: toolkits, training, and adoption across multiple markets
  • Strong New Product Development knowledge and creative development experience (briefing, judging, content optimization)
  • Hands-on with social listening tools and creative evaluation frameworks
  • Data-literate and CMI-savvy; comfortable with insight synthesis and effectiveness metrics
  • Excellent facilitation and storytelling skills; credible with senior stakeholders; high autonomy and accountability

Responsibilities

  • Build & Scale Capabilities
  • Design and deliver training modules, certifications, and workshops for product and brand marketers; measure capability lift and adoption
  • Design and roll out playbooks, standards, and toolkits for trend-spotting, innovation funnel health, and creative excellence
  • Pilot new tools (such as creative evaluation frameworks, modular content systems) and codify ways of working for adoption across brands
  • Lead always-on social listening to identify early signals and creator-led trends; translate into innovation territories and creative inspiration
  • Innovation Quality
  • Partner with CMI to define and track innovation quality metrics (consumer problem clarity, proposition strength, mix readiness)
  • Coach teams on insight-to-brief and brief-to-mix excellence; ensure stage-gate deliverables are decision-ready
  • Quality of Creativity
  • Deploy ECE (Enabling Creative Excellence) principles: how to write unmissable briefs, judge creative ideas, and apply effectiveness criteria
  • Introduce social-first codes to make creativity work harder for conversion and brand power
  • Curate and share latest learnings, tools, and benchmarks from global creative effectiveness studies
  • Enable a repository of agency of records for Prestige
  • Governance & Performance
  • Reports to Prestige Central Marketing Capabilities Lead
  • Serve as a trusted capability partner to Portfolio CMO’s —advising on agency choices, creative storytelling, and test-and-learn approaches
  • Establish KPIs for capability adoption and impact (innovation success rate, creative effectiveness scores, speed-to-market)
  • Publish dashboards and best-practice playbacks

FAQs

What is the primary focus of the Global Marketing Manager role in Unilever Prestige?

The primary focus is to lead cross-brand capability building for Innovation and Creative Excellence, along with developing new marketing capabilities and influencing brand marketing teams through training and workshops.

Where is the location for this role?

The location is 100 Victoria Embankment, with potential future relocation to Kingston-upon-Thames around early 2025.

What percentage of global travel is expected in this role?

Global travel is expected to be around 10%.

What type of experience is required for this position?

Proven experience in global or central marketing, innovation, or marketing excellence roles within the beauty/personal care or consumer packaged goods (CPG) industries is required.

What are the key responsibilities of the role?

Key responsibilities include building and scaling marketing capabilities, ensuring innovation quality, enhancing the quality of creativity, and governance and performance management.

What skills are necessary for success in this role?

Necessary skills include strong New Product Development knowledge, creative development experience, data literacy, hands-on experience with social listening tools, and excellent facilitation and storytelling abilities.

Does the job offer flexibility in working hours?

Yes, the job offers flexible working options and encourages discussion around individual needs for flexibility.

How does Unilever approach diversity and inclusion in the workplace?

Unilever embraces diversity and inclusion by creating possibilities for all and providing fair consideration to all applicants and ongoing development for employees regardless of various backgrounds.

Will I receive training opportunities in this role?

Yes, the role includes designing and delivering training modules, certifications, and workshops for product and brand marketers to enhance their capabilities.

Who will I report to in this position?

You will report to the Prestige Central Marketing Capabilities Lead.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.