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Growth Marketing Lead, Guest Engagement

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Airbnb

10d ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • San Francisco

AI generated summary

  • You need 10+ years in B2C CRM/lifecycle, strong project management, SQL proficiency, and the ability to thrive in ambiguity while fostering a positive, collaborative culture.
  • You will optimize lifecycle campaigns, analyze performance, collaborate cross-functionally, develop strategies, manage experiments, and communicate effectively to drive guest engagement and conversion.

Requirements

  • 10+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
  • Deep understanding of CRM strategy, data, and lifecycle systems, translating business needs into technical, creative, and audience requirements.
  • Exceptional prioritization and project management skills, able to manage multiple workstreams and deliver high-quality execution.
  • Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
  • Proficient in SQL (able to pull queries) and skilled in analytical tools to interpret performance signals and inform strategy.
  • A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

Responsibilities

  • Own and optimize lifecycle campaigns that guide guests to engage and convert on the right stays, experiences, and services.
  • Lead execution of lifecycle initiatives, using performance insights to drive clear optimization and scaling decisions.
  • Partner with Creative, MarTech, MarOps, Product, Analytics, DS, and PgM to uncover insights and activate high-impact guest opportunities.
  • Shape personalization, experimentation, and journey design in partnership with MarTech and MarOps, leveraging data, content, and creative.
  • Run cross-functional experiments and turn learnings into actionable roadmap updates and future lifecycle opportunities.
  • Develop clear strategy and creative briefs that articulate campaign goals and technical, data, creative, and audience requirements.
  • Align stakeholders on strategy and priorities, navigating differing perspectives with clarity and constructive communication.
  • Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.
  • Work autonomously, learning tools and systems quickly and proactively moving work forward.

FAQs

What is the primary focus of the Growth Marketing Lead, Guest Engagement role?

The primary focus of the role is to define and execute the lifecycle strategy that engages and converts guests exploring their next trip on Airbnb, including leading personalized marketing programs.

What kind of experience is required for this position?

The position requires 10+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments, with a track record of high-impact work.

What skills are essential for success in this role?

Essential skills include strong strategic thinking, analytical ability, project management, prioritization, proficiency in SQL, and the ability to thrive in ambiguity and change within a fast-paced tech environment.

Will I be working with cross-functional teams?

Yes, the role involves partnering with cross-functional teams such as Creative, MarTech, MarOps, Product, Analytics, Data Science, and Product Management to drive guest engagement and optimize lifecycle initiatives.

Is this role fully remote?

The position is US - Remote Eligible, but may require occasional work at an Airbnb office or attendance at offsite events, as agreed with your manager.

What type of campaigns will I be managing?

You will manage lifecycle campaigns that guide guests to engage and convert on the right stays, experiences, and services, using personalized email and push programs.

Does Airbnb have a commitment to inclusion and diversity?

Yes, Airbnb is committed to working with a broad talent pool and believes that diverse ideas foster innovation and engagement, making the company a better place to work.

What kind of support is available for candidates with disabilities?

Airbnb provides a disability-inclusive application and interview process and offers reasonable accommodations for candidates who require assistance during the recruiting process.

What is the pay range for this position?

The pay range for this role is $160,000—$200,000 USD, depending on factors such as experience, skills, and market demands.

Are there additional benefits tied to this role?

Yes, the role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

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Airbnb

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit