FAQs
What is the primary focus of the Growth Marketing Manager - Seller Growth role?
The primary focus is to connect Meta’s advertisers with Sales and other related offers, facilitating the adoption of advertising best practices through growth marketing campaigns.
What qualifications are needed for this position?
The minimum qualifications include 6+ years of experience in marketing or a related field, experience in at least two marketing areas such as email, Facebook Ads, or digital video, and familiarity with A/B Testing and lift measurement.
What are the preferred qualifications for this role?
Preferred qualifications include a BA/BS degree or equivalent work experience, understanding of the digital advertising landscape and Meta’s advertising suite, experience with lifecycle marketing, and proficiency in SQL/data analysis.
What teams will the Growth Marketing Manager be collaborating with?
The Growth Marketing Manager will work with various internal teams including international marketing, product management, product marketing, sales, program management, data science, creative, marketing operations, and analytics teams.
Is experience with international marketing important for this role?
Yes, experience with international marketing campaigns and working with regional stakeholders is a preferred qualification for this role.
What is the pay range for this position?
The salary for this position ranges from $122,000/year to $176,000/year, plus bonuses, equity, and benefits.
Does this position require travel?
The job description does not explicitly mention travel requirements; please clarify during the interview.
How does the role support the goals of the Global Business & Product Marketing team?
The role supports the goals by planning, executing, and scaling marketing campaigns that promote solution adoption among Meta’s advertisers, ultimately helping their businesses grow.
What kind of data analysis is expected in this role?
The role involves working with both quantitative and qualitative data to understand the audience and use cases, informing marketing strategies and optimizations.
Are there any specific tools or technologies that the Growth Marketing Manager needs to be familiar with?
Familiarity with SQL and Meta’s advertising suite is preferred, along with experience in various marketing channels such as email and digital video.
What are the key responsibilities of the Growth Marketing Manager?
Key responsibilities include driving go-to-market strategies, overseeing campaign execution, designing test plans, collaborating with cross-functional teams, and owning quarterly KPIs.