FAQs
What is the primary responsibility of the Head of Backstage Marketing?
The primary responsibility is to set and drive the end-to-end marketing strategy for the Shipping Our Expertise (SOE) business, focusing on product marketing, growth, and brand initiatives.
What qualifications are required for this position?
Candidates should have 10+ years of experience in B2B SaaS, growth marketing, or product marketing, along with 5+ years of experience leading high-performing teams, and experience in marketing developer tools or technical SaaS products.
Who will the Head of Backstage Marketing work closely with?
The Head of Backstage Marketing will partner closely with Engineering, Product, and Sales teams to align roadmap, go-to-market plans, and commercial priorities.
What type of marketing strategies will the Head of Backstage Marketing need to execute?
They will need to build and execute growth strategies that drive measurable revenue, adoption, and customer expansion while leading digital and paid acquisition programs targeting developers and engineering leaders.
Is experience with data analytics important for this role?
Yes, the ideal candidate should be comfortable working with data, building forecasts, and using dashboards to guide marketing decisions.
Where is this position located?
This role is based in London, UK, but offers the flexibility to work from home with some in-person meetings.
What kind of team will the Head of Backstage Marketing be expected to build?
They will be expected to build, mentor, and grow a high-performing, data-informed marketing team.
Are there revenue targets associated with this role?
Yes, candidates should have experience owning revenue or adoption targets and be able to demonstrate measurable business impact.
What type of audiences will the marketing efforts be targeting?
Marketing efforts will target technical B2B audiences, including developers, engineering leaders, and enterprise buyers.
Does the company use artificial intelligence in the hiring process?
Yes, the company may use AI tools to support parts of the hiring process, but final hiring decisions are made by humans.