Head of Brand

Mollie

Oct 30, 2024

Applications are closed

Job
Full-time
Expert Level
Marketing
Business, Operations & Strategy
Amsterdam

Requirements

10+ years of experience in brand, field, product and partner marketing
Experience in managing €20m+ marketing budgets
Experience in B2B marketing to SMEs is a must, ideally selling SAAS solutions. Previous experience in payments or financial services isn’t required
Experience shipping multi-channel, global brand or GTM campaigns is required.
5+ years management experience, building high-functioning teams of 20+ marketeers and a strong passion for coaching and developing talent
Strong written and verbal communication skills; English writing fluency is required. Dutch, Flemish, French, or German language skills are a plus.
Data-driven mindset and technical expertise (i.e. tooling, experience with benchmarking and uplift studies)
A growth mindset and demonstrated experience partnering closely with Growth Marketing to drive measurable results

Responsibilities

Co-lead Marketing and the Brand & Growth domain together with the Head of Growth, working closely together with the CCO and Founder
Develop global-to-local marketing strategy aligned to Mollie’s objectives, with rightly prioritised quarterly roadmaps of activities across channels
Be accountable for marketing spend, tracking actuals versus budget and reporting in quarterly reviews which campaigns and marketing activities are performing best across the funnel
Create and implement the playbooks, frameworks and tools to lift our Product Marketing, Partner Marketing and Field Marketing to the next level
Work closely with our Creative Director and Principal Brand Designer to strengthen our brand identity (value prop, who/what/why and story) across all channels and geos
Lead PR, Content and Social teams to elevate our communication while ensuring we are sounding the right note in all we publish and share
Collaborate with Field Marketing and regional VPs to develop regional marketing strategies that drive success of regional Sales, Agency, CSM and Partnership teams
Collaborate across all Marketing functions to tailor and test effective full-funnel campaigns across paid social, paid search, email and mobile
Support all areas of the business that rely on Marketing capabilities incl. Customer Onboarding, Customer Activation, Product Design and the People Team (incl employer branding)

FAQs

What is the primary responsibility of the Head of Brand at Mollie?

The Head of Brand is responsible for unlocking the power of Mollie’s brand and driving brand awareness and marketing campaigns across all geographies.

Who will the Head of Brand report to?

The Head of Brand will report to the Chief Commercial Officer (CCO).

What key functions will the Head of Brand oversee?

The Head of Brand will oversee product marketing, field marketing, brand design, PR, and communication.

What experience is required for this role?

A minimum of 10 years of experience in brand, field, product, and partner marketing is required, along with experience in managing marketing budgets of €20m or more.

Is experience in B2B marketing necessary?

Yes, experience in B2B marketing to SMEs is a must, ideally with a focus on selling SaaS solutions.

What is the team size that the Head of Brand is expected to manage?

The Head of Brand is expected to manage high-functioning teams of 20 or more marketers.

What qualifications are necessary for effective communication in this role?

Strong written and verbal communication skills in English are required; fluency in Dutch, Flemish, French, or German is a plus.

Is a data-driven mindset important for this position?

Yes, a data-driven mindset and technical expertise with tools, benchmarking, and uplift studies are essential for this role.

What type of campaigns should the candidate have experience in?

The candidate should have experience shipping multi-channel, global brand or go-to-market (GTM) campaigns.

Will the Head of Brand collaborate with other teams?

Yes, the Head of Brand will collaborate closely with various teams across Marketing, Sales, and other business areas that rely on Marketing capabilities.

Mollie

Making money management effortless for every business in Europe.

Finance

Industry

501-1000

Employees

2004

Founded Year

Mission & Purpose

Mollie is a global payments service provider that simplifies online transactions for businesses of all sizes. Their mission is to make payment processing easy, accessible, and secure, enabling companies to manage payments efficiently and grow their business. Mollie aims to enhance the payment experience by offering a range of integrated payment solutions that streamline financial operations and support global commerce.