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Head of Brand Experience

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General Mills

25d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product

AI generated summary

  • You must have extensive creative agency experience, proven success with masterbrand campaigns, strategic thinking, storytelling skills, and a knack for delivering business results in complex environments.
  • You will lead brand strategy, create global campaigns, partner with agencies, influence senior leaders, balance short-term and long-term goals, and develop your team to enhance brand capability.

Requirements

  • You are a highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency-client partnership.
  • You bring a proven track record of developing and delivering masterbrand campaigns — from brief through to production — that have driven strong commercial results across multiple brands and international markets, ideally across Europe or Australia.
  • You’re a strategic thinker with a clear point of view on brand and the ability to shape and evolve a brand narrative to resonate across different cultures and local market contexts.
  • You bring strong storytelling and influencing skills, the ability to work confidently in complex, matrixed organisations, and the commercial acumen to connect creativity to business results.
  • You’re comfortable with ambiguity, curious by nature, and passionate about building iconic brands through powerful consumer experiences.

Responsibilities

  • You’ll lead the end-to-end brand experience strategy, embedding our “Building Iconic Brands” framework across markets to ensure consistency, distinctiveness, and relevance globally.
  • You’ll create and deliver best-in-class global campaigns, building strong partnerships with creative and media agencies and amplifying central brand ideas across paid, owned, and earned channels.
  • You’ll sit on the BDT Leadership Team as a key business partner to the Marketing Director, influencing senior stakeholders across brand, innovation, sales, insights, media, and key markets.
  • You’ll balance short-term activation with long-term brand health, anchor planning in deep consumer understanding, and drive cultural relevance through agile, breakthrough ideas.
  • You’ll also lead and develop your team, setting clear strategic direction and building strong capability.

FAQs

What is the main responsibility of the Head of Brand Experience?

The Head of Brand Experience will lead the global brand experience agenda for Old El Paso, defining the long-term vision for the brand and deploying annual brand experience plans to drive both short-term demand and long-term growth.

What type of campaigns will the Head of Brand Experience be responsible for?

The Head of Brand Experience will create and deliver best-in-class global campaigns, including masterbrand campaigns and culturally relevant moments that enhance the brand's connection with consumers.

Who will the Head of Brand Experience collaborate with?

The Head of Brand Experience will partner closely with the Marketing Director and sit on the Old El Paso Brand Development Leadership Team, influencing senior stakeholders across brand, innovation, sales, insights, media, and key markets.

What skills are essential for this role?

Essential skills include a proven track record of developing and delivering masterbrand campaigns, strong storytelling and influencing skills, strategic thinking, and the ability to work confidently in complex, matrixed organizations.

Is there an emphasis on understanding consumers in this role?

Yes, the role emphasizes anchoring brand planning in deep consumer understanding and driving cultural relevance through agile, breakthrough ideas.

What kind of experience is preferred for candidates applying for this position?

Candidates should have significant creative experience, ideally within a high-profile creative agency or agency-client partnership, along with a proven track record of delivering strong commercial results across multiple brands and international markets.

What is the work policy regarding office attendance?

The hybrid work policy requires an average of 2 days per week in the office, with the opportunity to finish at 15:00 on Fridays.

What benefits are offered to employees in this role?

Employees receive various benefits, including a free Headspace account, health and dental insurances, family and carers leave, a bonus scheme, enhanced pension contributions, subsidized canteen, access to peer-to-peer recognition and discount platforms, and additional days for volunteering work.

How does General Mills support employee wellbeing?

General Mills supports employee wellbeing through offerings such as a free Headspace account, ongoing activities, and an Employee Assistance Program to help employees thrive.

What opportunities are there for team development?

The Head of Brand Experience will lead and develop their team, setting clear strategic direction and building strong capabilities within the team.

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General Mills

Making Food The World Loves

Manufacturing & Electronics
Industry
10,001+
Employees
1928
Founded Year

Mission & Purpose

General Mills is a global food company that manufactures and markets a wide range of food products, including cereals, snacks, baking mixes, and refrigerated and frozen foods. Their ultimate mission is to serve the world by making food people love while striving to nourish lives through trusted brands. Their purpose is to drive sustainable growth and positively impact communities and the planet by prioritizing sustainability, innovation, and the well-being of consumers.