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Head of Brand Marketing

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Joseph Joseph Ltd

24d ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You must have proven experience in brand marketing, strong creative and editorial skills, and the ability to manage teams and partnerships while maintaining high standards and passion for branding.
  • You will manage brand marketing, lead social strategy, oversee content creation, collaborate across teams, track performance, guide influencer efforts, and mentor your team while ensuring brand alignment.

Requirements

  • Proven experience leading social, content and community in a consumer brand or agency setting
  • Confident across creative development, messaging, and execution
  • Strong understanding of how content and creative come together to build brand relevance
  • Experience managing internal teams and external partners across PR, influencer, and partnerships
  • Operational strength and the ability to bring structure to a vibrant brand marketing calendar
  • Excellent editorial judgement and attention to brand voice and tone
  • Low ego, high standards, and a genuine passion for great brand work
  • Strong social, content, and community experience is valued, even without extensive PR or Partnership experience

Responsibilities

  • What you will be doing:
  • Proven expertise in managing a robust brand marketing calendar, along with production and creative skills to support your team in delivering social and editorial content.
  • Lead the organic social strategy across platforms
  • Develop always-on and campaign content plans that reflect brand strategy and cultural relevance
  • Inspire a Social Media Manager, Copywriter and Social Creative/Producer to deliver high-quality, consistent, and on-brand output
  • Collaborate closely with Creative, Ecommerce, and Digital teams to bring stories to life across channels
  • Track performance and optimise content through testing, insight, and platform data
  • Lead influencer strategy with day-to-day support from PR agency
  • Brief campaigns, guide talent selection, and oversee delivery
  • Ensure alignment between influencer output and core content strategy
  • Support partnership strategy and identify brand collaborations that feel relevant and amplify awareness
  • Work with external consultants to shape and execute partnerships
  • Collaborate with the retained PR agencies to align campaigns and messaging across regions
  • Contribute to internal and external messaging, including press and corporate comms
  • Oversee brand events and activations with support from external partners
  • Ensure each event reflects the brand's evolving identity and connects meaningfully with audiences
  • Track performance and learnings to inform future plans
  • Work with team members to ensure consistent tone of voice across B2C and B2B channels
  • Manage copy workflows across product, campaign, web, retail, and press
  • Build and maintain efficient systems for intake, prioritisation, feedback, and approval
  • Ensure all written output supports broader creative and commercial goals
  • Manage and mentor the Social Media Manager, Copywriter and Social Creative/Producer.
  • Foster a culture of creativity, clarity, and collaboration
  • Work closely with the VP of Brand to connect strategy with strong, consistent execution.

FAQs

What is the main focus of the Head of Brand Marketing role?

The main focus of the Head of Brand Marketing role is to lead the brand's social, community, and PR initiatives, driving brand storytelling, cultural relevance, and customer engagement.

What key teams will the Head of Brand Marketing collaborate with?

The Head of Brand Marketing will collaborate closely with the Creative, Ecommerce, and Digital teams, as well as work with external PR agencies.

What is expected regarding the influencer strategy in this role?

The Head of Brand Marketing is expected to lead the influencer strategy, providing day-to-day support from a PR agency, guiding talent selection, and overseeing campaign delivery.

What qualifications are necessary for this position?

Qualified candidates should have proven experience in leading social, content, and community initiatives in a consumer brand or agency setting, as well as strong operational and editorial skills.

Will the Head of Brand Marketing manage a team?

Yes, the Head of Brand Marketing will manage and mentor the Social Media Manager, Copywriter, and Social Creative/Producer.

Is experience in PR and partnerships required for this role?

While experience in PR and partnerships is valued, strong social, content, and community experience is prioritized, even without extensive experience in those areas.

What benefits does Joseph Joseph offer to employees?

Joseph Joseph offers competitive salary and holiday allowance, performance-related bonuses, pension contributions, exclusive staff discounts, healthcare support, hybrid working options, and various employee wellbeing initiatives.

How does the company support employee development?

The company supports employee development through training and development opportunities, a team recognition scheme, and volunteer days.

Is there a specific work schedule for this position?

Yes, the position entails a hybrid working schedule, with three days in the office and two days working from home.

What is the corporate culture like at Joseph Joseph?

The corporate culture at Joseph Joseph emphasizes creativity, clarity, collaboration, and maintaining high standards while fostering a supportive environment for team members.

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Joseph Joseph Ltd

Brilliantly Useful Design

Manufacturing & Electronics
Industry
51-200
Employees
2003
Founded Year

Mission & Purpose

Twin brothers Richard and Antony Joseph founded Joseph Joseph in 2.003, combining their respective experience in product design and business – Antony studied design at Central St Martins whilst Richard studied business at Cambridge University. Specialising in contemporary kitchenware, Joseph Joseph is now internationally recognised for producing some of the most stylish and technically innovative products available, and has become one of the fastest growing companies in the worldwide homewares market. Their unique ability to match form and function has earned them global recognition for their multi-award-winning designs.

Culture & Values

  • We're inventive

    Everything we create starts with solving a problem. We always look beyond the obvious for inspiration and work collaboratively and intelligently to devise original solutions that are both useful and commercial.

  • We're determined

    If something seems impossible, we don't give up. We believe in our ideas and our ability to make them happen. After all, you have to be daring and disruptive if you want to create distinctive, revolutionary products.

  • We're independent

    We march to the beat of our own drum, trusting our instincts to help us become the best in the game. Ambition, passion and drive play big parts in our daily thinking.

Benefits

  • Hybrid working

  • Company bonus scheme

  • Holiday trading and allowance increases for length of service

  • Mental wellbeing support

  • Generous employee discounts

  • Season ticket loan and cycle to work scheme

  • Enhanced pension contribution

  • A range of discounts via Perkbox

  • Recognition scheme