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Head of Content, Social

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Lyft

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Design
  • New York
  • Quick Apply

AI generated summary

  • You need 7+ years in social/digital marketing, strong writing and project management skills, creativity, trend awareness, and the ability to build relationships and analyze metrics effectively.
  • You will lead content strategy across social platforms, manage content output, oversee creators, ensure alignment with brand goals, and drive experimentation while maintaining quality and voice.

Requirements

  • 7+ years of related experience in social media marketing, community management, or digital/content marketing
  • Excellent writing and operational skills (design and video editing skills a plus!)
  • Strong interest in social media trends and creating conversation and content that engages, inspires, and spreads widely
  • Skilled with measurement
  • Proven ability to self-start, proactively build cross functional relationships, and manage your own projects/ time
  • Solid interpersonal skills and enthusiasm for engaging with our social media communities
  • Ability to collaborate and work effectively with various teams and functions within Lyft
  • Strong project management skills
  • Strong creative and design background with a high-level editorial point of view
  • Deep understanding of social platforms paired with strategic, business-minded thinking

Responsibilities

  • Creative Lead across Social channels—defines and evolves our long-term content and creative strategy across all social platforms
  • Manages LinkedIn, X, TikTok, Instagram, and Threads content output
  • Ideates and executes content while overseeing Social Creator and Community Manager
  • Ensures social content aligns with Lyft’s broader brand, product, and marketing priorities
  • Establishes creative standards, editorial direction, and success metrics for social content
  • Works in close partnership with the Social Creator to provide strategic guidance, feedback, and creative alignment
  • Reviews social content through a strategic lens to ensure quality, consistency, and platform-native execution
  • Guides experimentation across platforms, formats, and emerging channels
  • Oversees social-first production strategy, resourcing, and prioritization without owning daily execution
  • Serves as a creative partner in cross-functional conversations with Brand, Product, Marketing, Comms, Legal, and Partnerships
  • Translates complex initiatives and launches into clear social content frameworks
  • Helps steward a consistent voice, tone, and visual identity across all social channels
  • Uses performance insights to inform long-term strategy and creative evolution
  • Builds scalable systems and workflows that enable the social team to move quickly and effectively
  • Leads creative collaboration with external partners, agencies, and creators
  • Maintains deep, on-the-ground understanding of platform culture while staying focused on big-picture content leadership

FAQs

What is the primary responsibility of the Head of Content, Social at Lyft?

The primary responsibility is to define and evolve Lyft's long-term content and creative strategy across all social platforms, ensuring the content aligns with Lyft’s broader brand, product, and marketing priorities.

Which social media platforms will the Head of Content, Social be managing?

The Head of Content, Social will manage content output for LinkedIn, X (formerly Twitter), TikTok, Instagram, and Threads.

What level of experience is required for this role?

The role requires 7+ years of related experience in social media marketing, community management, or digital/content marketing.

What skills are necessary for this position?

Necessary skills include excellent writing and operational skills, strong project management abilities, a solid interpersonal skill set, strategic business-minded thinking, and a strong creative and design background.

Is there an expectation for in-office work?

Yes, this role will be in-office on a hybrid schedule, requiring team members to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.

What type of benefits does Lyft offer?

Lyft offers great medical, dental, and vision insurance, mental health benefits, family building benefits, 401(k) plans with company match, paid parental leave, subsidized commuter benefits, and monthly Lyft credits, among others.

How does Lyft approach diversity and inclusion in hiring?

Lyft is committed to an inclusive workplace and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to various protected statuses, and they also consider applicants with criminal histories consistent with applicable laws.

What are the opportunities for collaboration within this role?

The Head of Content, Social will collaborate closely with various teams, including Brand, Product, Marketing, Comms, Legal, and Partnerships, to ensure a cohesive content strategy.

Are there opportunities for professional growth in this position?

Yes, the role involves leading creative collaboration with external partners, agencies, and creators, as well as building scalable systems and workflows that enable the social team to operate effectively, fostering professional growth and development.

What is the expected salary range for this position?

The expected base pay range for this position in the New York City area is $132,000 - $165,000, not inclusive of potential equity offerings, bonuses, or benefits.

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Lyft

Ride by ride, we’re reimagining the world’s best transportation.

Transportation
Industry
5001-10,000
Employees
2012
Founded Year

Mission & Purpose

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.