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Head of Digital Corporate Communications

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the LEGO Group

Dec 14

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Media & Journalism
  • London

AI generated summary

  • You need extensive digital media experience, strong writing skills, audience-building expertise, SEO knowledge, and the ability to collaborate and drive change effectively.
  • You will manage editorial strategy, develop compelling content, optimize digital channels for engagement, track performance, and collaborate with teams for storytelling opportunities.

Requirements

  • Extensive experience as a journalist or relevant expertise in creating news for digital and social media channels either in a newsroom setting or global brand or platform.
  • Proven track record building audiences and engagement across social and digital channels with proven ability to own and manage an editorial calendar.
  • Experience optimising algorithms, SEO and AI-powered platforms to drive reach and engagement.
  • Outstanding writer (English proficiency) and visual storyteller.
  • Track record of influence, great instinct and decision making.
  • Natural collaborator who can work independently and excels in relationship building, stakeholder management and teamwork.
  • Demonstrated ability to drive change and new ways of working.

Responsibilities

  • Oversee editorial & channel strategy Own and manage the editorial calendar. Build and grow engagement and reach of existing and new corporate news channels, e.g., lego.com newsroom, social channels, new opportunities, etc.
  • Storytelling & content development Develop compelling stories about the LEGO Group’s mission and corporate activities in different formats and for different channels. This includes story ideation, research, production and tracking performance. Themes may include, creativity, play, inspiring children, environmental and social impact, innovation, business strategy and performance, our people and our values.
  • Drive reach & engagement Optimise algorithms, SEO, and AI-powered platforms to drive reach and engagement of owned and earned content to help shape the LEGO Group’s reputation.
  • Track performance & build new capabilities Track, monitor and maximise performance of owned channels. Translate insights into concrete actions to support the LEGO Group’s ambition to strengthen its reputation via owned and earned channels. Lead efforts to build internal skills in digital corporate storytelling.
  • Collaborate with internal & external stakeholders Work closely with the Corporate Communications and other teams across the LEGO Group to unearth and develop short and longer-term storytelling opportunities.

FAQs

What is the job title for this position?

The job title is Head of Digital Corporate Communications, with the internal title of Director of Corporate Content & Channels.

Is relocation assistance offered for this position?

No, relocation assistance is offered for this position.

What type of content will I be creating in this role?

You will be developing compelling stories about the LEGO Group’s mission and corporate activities across various formats and channels, focusing on themes like creativity, play, environmental and social impact, and innovation.

Who will I report to in this role?

You will report to the VP of Corporate Brand Communications.

What is the expected work environment for this position?

The role will be hybrid, requiring an average of 3 days per week in the office.

What qualifications are required for this position?

Candidates should have extensive experience as a journalist or in creating news for digital and social media channels, a proven track record of building audiences and engagement, and expertise in optimising algorithms, SEO, and AI-powered platforms.

Will I be collaborating with other teams in the LEGO Group?

Yes, you will collaborate closely with the Corporate Communications team and other departments to unearth and develop storytelling opportunities.

What employee benefits are offered with this position?

Benefits include enhanced paid family care leave, life and disability insurance, wellbeing resources, colleague discounts, and a bonus scheme.

What is the company's commitment regarding diversity and inclusion?

The LEGO Group is highly committed to equal employment opportunity and encourages applicants from all backgrounds to apply for roles in the team.

Is there a focus on digital storytelling in this role?

Yes, the role specifically focuses on enhancing digital corporate storytelling to strengthen the LEGO Group's reputation across various channels.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!