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Head of Global Experiences

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Meta

Nov 13

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • New York
    Remote

Requirements

  • 12+ years of marketing experience, with a focus on experiential marketing and events
  • Vast experience in fostering cross-functional working relationships in an organization to drive impact and influence change
  • Demonstrated expertise in developing and producing innovative hybrid, multi-channel consumer and emerging experiences
  • Vast network of creative, agency, partner, and vendor relationships
  • Direct experience managing B2C experiential programs
  • Experience in tech hardware, marketing technology, retail or media industry
  • Experience in brand marketing, experiential marketing, creative technology

Responsibilities

  • Own and develop experiential marketing campaigns for global events and activations centered around our Reality Labs and AI portfolio, while delivering against key performance indicators with measurable results
  • Career experience in setting and executing against a strategy and leading best in class programs
  • Lead and drive highly nuanced cross-functional projects and experiences
  • Demonstrated leadership, both strategic and tactical, with the ability to give clear direction, take frank feedback and enjoy the rapid pace of the business
  • Demonstrated partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life
  • Drive a 360-degree experiential marketing strategies aligning with Meta's product goals
  • Work with Decision Science team to define and report measurement metrics
  • Complex problem solving and the ability to align and drive XFN teams against goals and objectives
  • Oversee marketing and experiential budget while with close collaboration with finance and planning partners
  • Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
  • Executive Leadership presence and comfortability interfacing with all levels across communications and presentations
  • Position includes frequent travel

FAQs

What is the primary focus of the Head of Global Experiences role?

The primary focus is to lead, develop, and execute immersive physical and digital brand experiences across consumer events, particularly centered around Meta's Reality Labs and AI portfolio.

What experience is required for this position?

A minimum of 12+ years of marketing experience, primarily in experiential marketing and events, is required.

Is there a need for cross-functional collaboration in this role?

Yes, the role requires fostering cross-functional working relationships within the organization to drive impact and influence change.

What kind of campaigns will I be responsible for managing?

You will manage experiential marketing campaigns for global events and activations focusing on Meta's Reality Labs and AI portfolio.

What qualifications are preferred for this position?

Preferred qualifications include experience in tech hardware, marketing technology, retail, or media industry, along with experience in brand marketing, experiential marketing, and creative technology.

What is the expected travel requirement for this role?

The position includes frequent travel as part of the responsibilities.

Will I have budget oversight in this role?

Yes, you will oversee the marketing and experiential budget while collaborating closely with finance and planning partners.

What kind of leadership skills are necessary for this role?

The successful candidate should demonstrate strategic and tactical leadership skills with the ability to give clear direction and handle feedback effectively.

How does Meta ensure diversity and inclusion in hiring?

Meta is committed to being an Equal Employment Opportunity and Affirmative Action employer, ensuring no discrimination based on legally protected characteristics.

What is the salary range for this position?

The salary range is between $180,000/year to $252,000/year, plus bonus, equity, and benefits.

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.