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Head of marketing EMEA

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Uponor

Aug 5, 2024

  • Job
    Full-time
    Expert / Leadership (9+ years)
  • Frankfurt
    Remote
  • Quick Apply

AI generated summary

  • You need an MBA or 15+ years in marketing, experience in the building sector, strong leadership, excellent communication skills, strategic thinking, and fluency in English. Travel is essential.
  • You will define marketing strategies, prioritize initiatives, manage budgets, oversee performance metrics, drive demand activities, align pricing, and implement sustainability initiatives.

Requirements

  • Qualification: MBA in Marketing or Business Administration preferred or combination of bachelor's degree plus 15+ years of progressively complex experience in Marketing which includes experience around leading and executing a customer experience strategy.
  • Prior experience in the building industry, preferably within the plumbing/indoor climate sector, with a heavy focus on product marketing.
  • Demonstrated leadership in building and inspiring a strong, collaborative team.
  • A flexible, dynamic leader with a bias to act and manage ambiguity proactively. Demonstrated leadership skills that engage and inspire large, diverse teams during times of change and within matrix organizations.
  • Excellent verbal, written, analytical, negotiating and interpersonal skills. Sound understanding of business law, legal contracts, and financial impact related to inventory, cash flow, and working capital.
  • Superb ability to organize and prioritize work and meet deadlines.
  • Demonstrated ability to think and produce results at a strategic level.
  • ESSENTIAL: fluent in English both verbal & written.
  • This is a fully remote role – International and European Travel is ESSENTIAL.

Responsibilities

  • Defines and demonstrates accountability for the overall marketing strategy to accelerate the BU EMEA strategy.
  • Prioritizes strategic initiatives and processes to enable effective and efficient operation of marketing and respective functions.
  • Sets functional performance objectives that are aligned with the overall BU strategy to drive high performance. Evaluates and measures performance consistent with the performance standards set by the organization.
  • Deliver demand generating activities and manage the toolbox of digital, channel, product and customer marketing.
  • Monitors performance of marketing activities through fact-based dashboards.
  • Responsible for the oversight of functional and organizational A&P budget to ensure appropriate resource allocation and prioritization of investments.
  • Models the GF BFS values and behaviors to engage diverse audiences and build high performing teams.
  • Execute pricing activities in close alignment with the commercial teams.
  • Implement regional sustainability initiatives, general communication, and brand work.

FAQs

Is this position fully remote?

Yes, this is a fully remote role; however, international and European travel is essential.

What qualifications are preferred for this role?

An MBA in Marketing or Business Administration is preferred, or a combination of a bachelor's degree plus 15+ years of progressively complex experience in Marketing.

What experience is required for this position?

Prior experience in the building industry, preferably within the plumbing/indoor climate sector, with a strong focus on product marketing is required.

What skills are necessary for the Head of Marketing position?

Excellent verbal, written, analytical, negotiating, and interpersonal skills are necessary, along with a sound understanding of business law, legal contracts, and financial impact related to inventory, cash flow, and working capital.

Will there be opportunities for team leadership in this role?

Yes, the role involves demonstrated leadership in building and inspiring a strong, collaborative team.

What are the key responsibilities associated with this position?

Key responsibilities include defining and demonstrating accountability for the overall marketing strategy, delivering demand-generating activities, and overseeing the functional and organizational A&P budget.

Is fluency in any particular language required?

Yes, fluency in English, both verbal and written, is essential for this role.

How important is the ability to manage change in this role?

It is crucial; the ideal candidate should be a flexible, dynamic leader able to engage and inspire diverse teams during times of change within matrix organizations.

What type of marketing activities will this position oversee?

The position will oversee Trade Marketing, Customer Experience, and Digital Marketing strategy execution.

Will the Head of Marketing be expected to monitor performance metrics?

Yes, monitoring performance of marketing activities through fact-based dashboards is a key responsibility.

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Uponor

Moving water through cities, buildings and homes

Engineering & Construction
Industry

Mission & Purpose

A global pioneer in intelligent plumbing and climate solutions, Uponor has proudly led the industry forward for a century, while enriching millions of lives throughout the world. Uponor offers plumbing and indoor climate systems for residential and commercial building markets. In the Nordic countries, Uponor also supplies infrastructure pipe systems. Our trusted products and project-spanning partnerships build strong businesses while moving water where it needs to go, effortlessly and flawlessly. Uponor has operations in 30 countries, and 10 manufacturing facilities in five countries: Finland, Sweden, Germany, Spain and the United States.