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Head of Marketing - Luxe Division (12 Month FTC)

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L'Oréal

1mo ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You must excel in strategic marketing, lead empathetically, analyze data for storytelling, manage product launches and budgets, and uphold brand consistency and DEI.
  • You will guide your team in analyzing data, define marketing strategies, validate briefs, communicate vision, and champion diversity while collaborating with various stakeholders to drive brand growth.

Requirements

  • Strategic Architect: You have a proven track record of building long-term marketing and advocacy strategies that drive recruitment and loyalty.
  • Empathetic Leader: You are a coach at heart, dedicated to developing your team and serving as a mentor for the wider marketing community.
  • Analytical Storyteller: You have a "finger on the pulse" of the market, using data-driven insights to create presentations that inspire internal and external stakeholders.
  • Executional Expert: You possess in-depth knowledge of product launch excellence, forecasting, and budget management.
  • DNA Guardian: You are the voice of the brand, ensuring consistency, executional excellence, and the promotion of DEI across all touchpoints.

Responsibilities

  • Guide my team to work closely with experts across the company (e.g. Category, RGM, Business Growth Partner, Retail& Education, Activation Team, CRM, CMI, Community Manager) and deep dive into business performance (sell-out)and customer data to draw insights
  • Have finger on the pulse on competitor’s activities to identify best practices
  • Have strong understanding of advocacy landscape
  • Inspire my team to think big and long-term – and rally everyone towards the team’s common goals
  • Help team define the Marketing strategy, Advocacy strategy, Pricing Position, Customer targeting and investment choices (in partnership with Finance) with the objective of driving brand growth, through increased recruitment and loyalty
  • Build zone decks and presentation for senior stakeholders
  • Communicate the strategic vision through storytelling and presentations to internal and external stakeholders (e.g. Retail Drive, Collab Max, Conference, Drive Meetings)
  • Support team to translate the strategy into clear briefs for internal stakeholders and agencies (e.g. Media Managers Onefluence, VMs, A&I, activation)
  • Be the guardian of the Brand DNA and positioning
  • Be the champion of Diversity, equity and inclusion across all Communication touchpoints
  • Define investment strategy and provide budget envelopes for wider teams
  • Support A&I team on MIM view forecasting and ROI analysis
  • Validate media briefs
  • Validate forecasting of launches
  • Validate guiding principles to activation teams for forecasting of GWP, Samples and Coffrets
  • Work in partnership with DMI and Zone, communicate the local needs, and co-create future campaign and launches.

FAQs

What is the duration of this position?

This position is a 12-month fixed-term contract (FTC).

What does the Head of Marketing for the Luxe Division do?

The Head of Marketing is responsible for building and executing the long-term marketing strategy in the UKI, leading the marketing team, and collaborating with key stakeholders to ensure seamless campaign delivery.

Will I have the opportunity to mentor a team?

Yes, you will have the chance to develop and coach your team, serving as a mentor for the wider marketing community.

Is there a focus on diversity and inclusion in this role?

Yes, promoting diversity, equity, and inclusion is a key responsibility across all communication touchpoints.

What types of analysis will I be doing in this role?

You will conduct business performance analysis, deep dive into customer data for insights, and keep track of competitor activities to identify best practices.

Is budget management part of my responsibilities?

Yes, you will define investment strategies and provide budget envelopes for wider teams.

What benefits can I expect from working at L'Oréal?

You can look forward to a competitive benefits package, including discounts on L'Oréal brands, private medical and dental insurance, enhanced family leave, a generous pension plan, and opportunities for professional development.

How does L'Oreal support learning and development?

L'Oréal emphasizes learning and development by offering top-notch leadership programs, monthly expert talks, and resources to help you master your role and build skills.

Will I be involved in defining marketing strategy?

Yes, you will help your team define the marketing strategy, advocacy strategy, and customer targeting in partnership with finance.

Is this role positioned within a larger team?

Yes, you will be working closely with various teams and experts across the company, including Trade Activation, CRM, and Community Management.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.