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Head of Social and Influencer

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dentsu

Jan 17

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Johannesburg
  • Quick Apply

AI generated summary

  • You need experience managing complex social campaigns, expertise in paid media tools, passion for Social/Influencer marketing, and ability to innovate and identify client opportunities continuously.
  • You will lead a team in executing social and influencer campaigns, advise clients, craft strategies, collaborate across departments, and stay updated on trends while promoting innovations.

Requirements

  • Working closely with wider Account, Creative and Media teams this role integrates into the wider agency operations with a specific focus on growing client needs in new media management.
  • Having experience with managing Social campaigns for complex brands across various categories in the past, you will have an in-depth knowledge of paid media, e-commerce and various key tools, such as Sprinklr, Meltwater, Brandwatch, Klear, CreatorIQ, Traackr and Profiler - to name a few, as well as other in-market specific tools.
  • We’re looking for someone who is passionate about Social and Influencer marketing and understands all the fundamentals in paid, owned and earned media dynamics.
  • You may be required to travel from time to time for client assignments and new business briefs.
  • This role is for you if you are able to manage complicated in-market and multi-market clients and stakeholders, enjoy pitching and winning new business.
  • You’ll also be responsible for innovation, thought leadership and constantly driving the team to deliver solutions and products that our clients need.
  • You also need to identify potential opportunities, risks and solutions for the team on an on-going basis.
  • Develop a roadmap for technology adoption around automation, reporting and the incorporation of AI into the social & influence business.
  • Stay up-to-date with cultural/social trends and customers’ views and attitudes.

Responsibilities

  • Lead a dedicated team of professionals including Account, Strategy, and Operations members on a portfolio of clients operating in an earned media / social first environment.
  • Lead on market new business pitches and work with Influence lead in the region to support on multi-market Influence pitches.
  • Provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
  • Craft strategies built on innovative brand/customer experience insights and opportunities, with a strong sense of owning client success through innovative social & influencer experiences.
  • Oversee the day-to-day running of Social & influencer campaigns in South Africa with supporting managers and executives, from identification, creative, implementation and reporting.
  • Design and define the role of Social and Influencer strategy within client partner’s wider marketing plans: recommend objectives, targets, action plan, calendar and budget.
  • Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
  • Stay up-to-date with cultural/social trends and customers’ views and attitudes.
  • Support the regional team in the development of thought leadership initiatives, new Influence offerings and promote our innovations across the business, including writing thought leadership and speaking at industry events.
  • Demonstrate and foster a collaborative work environment in which ideas flourish.

FAQs

What is the primary focus of the Head of Social and Influencer role?

The primary focus of the Head of Social and Influencer role is to lead social media and influencer marketing campaigns, manage client partnerships, and drive innovative strategies within the earned media engagement spectrum.

Will I be required to travel for this position?

Yes, you may be required to travel from time to time for client assignments and new business briefs.

What type of experience is preferred for this role?

The ideal candidate should have experience managing social campaigns for complex brands across various categories, as well as in-depth knowledge of paid media, e-commerce, and key tools such as Sprinklr, Meltwater, Brandwatch, Klear, and others.

What are the key responsibilities of this role?

Key responsibilities include leading a dedicated team, crafting innovative strategies, overseeing day-to-day campaign operations, aligning with stakeholders, and supporting new business pitches.

What competencies are required for this role?

Required competencies include problem solving, negotiation, relationship management, business acumen, communication, collaboration, strategic thinking, and cultural insight, among others.

What is the location of the job?

The job is located in Johannesburg at the Sandton Gate Building A, 7 Minerva Rd, Glenadrienne, Sandton.

Is this a full-time position?

Yes, this is a full-time position.

What kind of leadership style is expected for this role?

A dedicated style of leadership that can guide clients through uncertainty while confidently addressing modern consumer engagement challenges is expected for this role.

Will there be opportunities for thought leadership and innovation?

Yes, you will be responsible for innovation, thought leadership, and driving the team to develop solutions and products that meet client needs.

How will this role collaborate with other teams?

This role will partner closely with strategists, media directors, creative teams, and operations to integrate social and influencer strategies into the overall client marketing plans.

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dentsu

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.