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Hospitality & Retail Marketing Manager

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Formula 1

27d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You should have 5+ years in luxury brand marketing, strong commercial acumen, excellent communication skills, experience with campaigns, CRM, and agency management, plus a Bachelor's degree.
  • You will manage e-commerce strategies, lead media campaigns, enhance customer journeys, develop sales materials, and coordinate with teams to optimize hospitality and retail marketing efforts.

Requirements

  • A true passion for luxury & Lifestyle brands
  • Strong commercial acumen
  • Ability to work effectively across different teams to deliver projects: Hospitality, Licencing, Product, and the wider marketing team.
  • Strong prioritisation skills: must be able to prioritise and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress.
  • Ability to communicate very clear recommendations that are supported by data.
  • Self-motivated and energetic.
  • Collaborative, persuasive and influential communicator
  • Flexibility and adaptability – to ensure urgent business needs can be accommodated.
  • 5+ years in a marketing role – client side preferred – managing a hospitality or a luxury brand
  • Experience in producing premium sales collaterals
  • Experience in managing 3rd party partners (agency, licensing partners)
  • Experience in managing main paid media channels: Paid Search, Paid Social, Display, influencer
  • Experience managing creative and media agencies
  • Experience in managing CRM journeys
  • Prior experience with luxury and lifestyle brands
  • Batchelor’s degree in marketing or management is essential
  • Master’s degree in a business area is highly valued, but not essential.
  • Creative sensitivity for Luxury brands and experiences.
  • Experience in managing cross-channel campaigns for Luxury and Lifestyle brands
  • Excellent Copywriting skills
  • Strong project planning skills
  • Strong commercial acumen to design sales plans and go to market strategies
  • Reporting: ability to analyse and report on campaign’s profitability and provide recommendations based on data to improve performance
  • Ability to effectively interact and communicate with a wide range of people and personalities, including our retail and hospitality partners.
  • Good consideration for managing risk in a high paced delivery environment.

Responsibilities

  • Work cross-functionally with Brand, Hospitality, Licensing, legal and Agencies to ensure aligned execution
  • Own e-commerce campaign strategy and planning for Hospitality and Retail, driving continuous improvement through closer collaboration with Brand and Retail teams.
  • Lead paid media and CRM campaigns for hospitality and retail products, from briefing through execution and optimisation.
  • Own lifecycle journeys to improve up-sell and cross-sell strategies.
  • Own product positioning and audience definition for F1 Hospitality propositions, ensuring clarity of value proposition across channels.
  • Develop and maintain hospitality sales collateral, ensuring it is commercially effective and aligned with brand standards
  • Define and deliver digital estate content for Hospitality, in close collaboration with Hospitality teams
  • Work in collaboration with Hospitality and brand to support Partner’s activations
  • Act as a primary marketing contact for the hospitality team and coordinating with brand stakeholders.
  • Act as primary e-commerce marketing contact for retail partners, coordinating with Licensing and Brand stakeholders
  • Deliver BAU e-commerce reporting, tracking campaign performance and surfacing actionable insights.

FAQs

What is the primary focus of the Hospitality & Retail Marketing Manager role?

The primary focus is to lead product marketing strategy, planning, and execution for F1 Hospitality and Retail propositions, ensuring premium and commercially effective campaigns and digital touchpoints.

What are the essential qualities we are looking for in a candidate?

We are looking for someone who has a passion for luxury and lifestyle brands, strong commercial acumen, the ability to work effectively across different teams, excellent prioritization skills, and is a collaborative and influential communicator.

How many years of experience are required for this position?

A minimum of 5+ years in a marketing role is required, ideally managing a hospitality or luxury brand.

Will the role involve managing third-party partners?

Yes, the role involves managing relationships with third-party partners such as agencies and licensing partners.

What kind of educational background is preferred for this role?

A Bachelor's degree in marketing or management is essential, and a Master's degree in a business area is highly valued but not mandatory.

What are some of the key responsibilities of the Hospitality & Retail Marketing Manager?

Key responsibilities include owning e-commerce campaign strategy, leading paid media and CRM campaigns, developing hospitality sales collateral, and coordinating with various teams to ensure aligned execution.

Are there opportunities for professional development within the position?

Yes, there are opportunities to develop and request training for your role through our in-house Learning and Development team.

What benefits do employees receive when joining F1?

Employees enjoy benefits such as private healthcare, dental care, Grand Prix paddock passes, enhanced parental leave, free snacks, a subsidized canteen, annual leave, discounts on merchandise, and access to exclusive experiences.

Is previous experience with luxury and lifestyle brands desirable for this role?

Yes, prior experience with luxury and lifestyle brands is considered desirable and would be an advantage for the role.

Will the role require collaboration with various teams?

Yes, the role requires working cross-functionally with Brand, Hospitality, Licensing, legal teams, and external agencies to ensure effective campaign execution.

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Formula 1

Unleash Your Inner Drive

Entertainment & Media
Industry
501-1000
Employees

Mission & Purpose

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we analyse and monitor data, provide content for our social media and digital platforms and support the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there’s so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close and personal to the sport and its stars. We look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home’ - we’re busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.