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Influencer, Social & Communications Specialist - Sweaty Betty

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Sweaty Betty

2mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need influencer management experience, PR/social awareness, activewear market knowledge, excellent communication, collaboration skills, event support, a positive attitude, and attention to detail.
  • You will manage influencer relationships, execute campaigns, analyze content metrics, ensure alignment with brand values, and support PR initiatives while fostering community engagement.

Requirements

  • Proven experience in influencer management
  • An awareness and understanding of the PR and social landscape
  • Culturally aware of the activewear market and the communities within it
  • Positive attitude and a good energy
  • An excellent communicator and relationship builder
  • Excellent collaboration skills to work effectively with internal teams and external partners
  • Ability to support cross-functional projects and drive marketing initiatives
  • Happy to roll sleeves up and get stuck in – have a can-do attitude
  • Attention to detail
  • A genuine brand fan
  • Experience of building communities both online and in person
  • Experience in events delivery and support

Responsibilities

  • Be a guardian for the brand ensuring all influencer content is representative of our brand mission and values.
  • Plan, execute and measure the success of influencer content, using tools such as Tribe to understand EMV, impressions, reach etc.
  • Be a lead for our sisterhood network, cultivating relationships and always ensuring that the brand is seen in the best possible light.
  • Manage relationships within our Sisterhood Network paid partnerships, be confident in liaising with agents or directly with influencers to negotiate, compile briefs and be comfortable and confident speaking with our legal teams on contracts.
  • Deliver influencer content on time and on budget, managing relevant critical paths and informing internal teams of key dates and sign off meetings.
  • Work collectively with other brand experts across Social, Growth and Product to ensure strategic alignment with influencer and PR briefs.
  • Work with the Global PR, Comms and Influencer Manager to plan seasonal requirements for influencers using your network to leverage existing relationships and cultivate more when needed.
  • Support our external PR agency to deliver Press Office services effectively.
  • Work collaboratively with other channels to deliver best in class influencer and PR initiatives that amplify Sweaty Betty.
  • Compile wrap reports post campaigns to showcase results.
  • Help to deliver and support the execution of unique and on brand influencer and community events utilising our large retail footprint to increase brand awareness.
  • Be the influencer and community champion ensuring and influencers or creators adhere to our brand guidelines.
  • Regularly meet and engage with influencers from an organic POV but also from our Sisterhood Network to ensure we are building strong relationships.
  • An understanding of the social landscape with experience in reactive content creation, e.g events, with additional experience specifically briefing and working with influencers on content.
  • Support the social team where necessary, attending relevant events or shoots to help create content to sit on our own channels.
  • Support the Global PR, Comms & Influencer Manager when working on the quarterly toolkits, demonstrating an awareness of how we respond to a brief based on campaigns and key brand moments.

FAQs

What is the primary responsibility of the Influencer & Communications Specialist at Sweaty Betty?

The primary responsibility is to champion the brand and strengthen community engagement across influencer, PR, and social channels, while managing influencer partnerships and supporting various brand initiatives.

What tools will I need to use to measure the success of influencer content?

You will use tools such as Tribe to understand EMV (Earned Media Value), impressions, reach, and other relevant metrics.

Is prior experience in influencer management required for this role?

Yes, proven experience in influencer management is a requirement for this position.

What type of events will I be supporting in this role?

You will help deliver and support the execution of unique and on-brand influencer and community events, using the retail footprint to increase brand awareness.

Will I be collaborating with other teams at Sweaty Betty?

Yes, you will work collectively with other brand experts across Social, Growth, and Product teams to ensure strategic alignment with influencer and PR briefs.

Are there opportunities for professional development and learning within the organization?

Yes, Sweaty Betty is committed to learning, development, and progression across the business, providing opportunities for team members to grow.

How does Sweaty Betty approach diversity, equity, and inclusion (DEI)?

Sweaty Betty is dedicated to embedding DEI at the heart of the business, aiming to create a culture of belonging, celebrate different perspectives, and ensure equal employment opportunities.

What is the culture like at Sweaty Betty?

The culture at Sweaty Betty is focused on empowerment, inclusivity, and collaboration, with an emphasis on a positive attitude and strong relationships.

Are there specific qualities you are looking for in a candidate for this position?

Yes, the ideal candidate should have excellent communication skills, attention to detail, a positive attitude, and experience in building communities both online and offline.

Will I be responsible for generating content for social media?

Yes, you will support the social team by attending relevant events or shoots to help create content for the brand’s channels.

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Sweaty Betty

To empower women through fitness and beyond. #iamasweatybetty

Fashion & Arts
Industry
1001-5000
Employees
1998
Founded Year

Mission & Purpose

We’re Sweaty Betty, a global activewear and lifestyle brand for women. We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.  Since our founder Tamara got us moving in 1998, we’ve stood and run for both performance and style. Just take our Power Leggings – with technical fabric that sculpts and shaves time off your PB. Every 60 seconds, a woman buys herself a pair. That’s exactly the kind of HIIT interval we like.  Our on-the-go community treats every day like it’s made for moving, and we’re always pushing to do better too. Like crafting clothes from responsibly sourced materials and recycled bottles; caring for both your body and the planet.