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Junior Marketing Manager

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Universal Music Group

27d ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need a network, knowledge of charts and trends, creativity, streaming expertise, budget management experience, and strong communication and relationship-building skills.
  • You will create and manage effective marketing campaigns, oversee budgets, collaborate with teams, analyze data, and develop strategies while building relationships with artists and partners.

Requirements

  • A network of contacts.
  • Proven knowledge of charts, trends and artists.
  • Ability to identify and nurture artist talent.
  • Be a creative and critical thinker. Take ideas from ideation to fruition.
  • Have strong knowledge of the streaming space and playlisting, fundamentally on Spotify and Apple Music, Amazon & YouTube services.
  • Experience of working with acts of various sizes and budgets.
  • Experience of effectively managing budgets on own projects and maximising profits.
  • Success at incorporating digital activity and content strategy into marketing campaigns.
  • Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy.
  • Strong communication skills, written and verbal, and outstanding presentational ability.
  • Successful experience in negotiating with artists, artist management, internal stakeholders and senior management.
  • Experience instigating and managing budgets, briefs and contracts.

Responsibilities

  • To create, deliver and manage outstanding and profitable marketing campaigns and strategies for international releases.
  • Plan multi-platform advertising campaigns, to effectively utilise the budgets and their key performance indicators.
  • Manage creative content & assets to support all release campaigns.
  • Devise effective and innovative campaigns in conjunction with the global marketing teams, across all channels for effective and progressive audience development and conversion.
  • Thinking creatively outside the realms of the day to day for opportunities and moment lead marketing.
  • Report chart metrics and key performance indicators across projects.
  • Oversee/ project manage all elements of the campaign to create bespoke and nimble strategies across each artist/project.
  • Responsible for individual artist budgets in line with the agreed forecasts.
  • Understanding/ assimilating multiple levels of data to inform strategy – use of tools to measure successes and challenges of track/ album performance.
  • Ensure all information is accurately and urgently communicated to all departments regarding release plans, changes, developments, growth.
  • Be prepared to adapt job, role and requirements to suit an ever-changing music landscape.
  • Develop strong relationships with artists and artist management, with partner labels and with agents and promoters to develop strategies around music releases and artist growth.
  • Work closely with the label and team beyond – A&R/Content/Digital/Press/Promotions/Sales/International/Streaming/Agents and Promoters etc. to deliver connected and cutting-edge strategies across the business.
  • Work with digital and the central insight team to plan and execute regular audience research to inform campaign planning, timing, excellence and longevity.
  • Work closely with the commercial team to undertake operational and creative responsibility for e-Commerce across all release campaigns. Including developing and initiating innovative ideas for merchandising & products.
  • Work closely with the commercial team to undertake operational and creative responsibility for partner activations marketing and editorial.

FAQs

What is the primary responsibility of the Junior Marketing Manager?

The primary responsibility is to create, deliver, and manage outstanding and profitable marketing campaigns and strategies for international music releases.

What kind of artists will I be working with in this role?

You will be working with a diverse roster of international artists including Billie Eilish, Sabrina Carpenter, Olivia Rodrigo, Gracey Abrams, Kendrick Lamar, and Doechii, among others.

What experience is necessary for this position?

Candidates should have a network of contacts, proven knowledge of charts and trends, experience managing budgets, and a strong understanding of the streaming space and playlisting.

Are there any specific skills required for this role?

Yes, necessary skills include creativity, strategic thinking, excellent communication, relationship-building abilities, and experience in negotiating with artists and management.

What benefits are offered to employees in this role?

Benefits include a Group Personal Pension Scheme, Private Medical Insurance, 25 paid days of annual leave, an Interest-Free Season Ticket Loan, and more.

Will I have the opportunity to work collaboratively with other teams?

Yes, you will work closely with various teams including A&R, Content, Digital, Press, Promotions, and Sales to deliver connected marketing strategies.

Is there support for employees with neurocognitive variations?

Yes, Universal Music is committed to inclusivity and can make reasonable adjustments for applicants and employees with different needs and working styles.

What does the company expect regarding adaptability in this role?

The company expects employees to adapt their roles and requirements to suit an ever-changing music landscape.

How does the company accommodate work-life balance?

The company offers generous leave policies and various benefits that support employee well-being, including holiday purchase schemes and subsidized gym membership.

Can you describe the working environment at Universal Music?

The environment is commercial, innovative, and dedicated to professional growth, while also emphasizing diversity and inclusivity in the workplace.

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Universal Music Group

We are Universal Music Group, the world’s leading music company.

Entertainment & Media
Industry
5001-10,000
Employees
1934
Founded Year

Mission & Purpose

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.