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Junior Media Planner

  • Job
    Full-time
    Junior Level
  • Marketing
    Media & Journalism
  • New York
  • Quick Apply

AI generated summary

  • You should have a relevant degree, 2 years of media planning experience, strong communication skills, and knowledge of various ad platforms and analytics tools, plus a passion for music.
  • You will plan and manage paid media campaigns, analyze target audiences, track budgets, conduct A/B testing, optimize landing pages, and identify growth strategies for eCommerce and artist promotion.

Requirements

  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
  • Minimum 2 years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments.
  • Confidence in written and verbal communication skills in a professional environment
  • Experience planning or buying Meta, Google AdWords, TikTok, X, Snapchat, and other channels
  • Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
  • Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
  • Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
  • Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.
  • Passionate music fan with understanding of different artists & music fan community dynamics

Responsibilities

  • Develop and plan paid media campaigns including ecommerce promotions across socials, search, video, and programmatic platforms.
  • Understand pixel implementation on websites for data collection and conversion tracking.
  • Identify and define target audiences, analyzing consumer behaviors, shopping habits, and media consumption patterns.
  • Build and manage first-party and custom audiences for ad campaigns across different music genres.
  • Manage media budgets and POs, track spend, pacing, and optimization opportunities.
  • Research trends, innovations, and changes that impact media planning and buying.
  • Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
  • Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions.
  • Identify growth areas and strategies to sell D2C eCommerce products, drive streaming, downloads, and break new artists.

FAQs

What is the location of the Junior Media Planner position?

The position is based in our New York City headquarters.

What are the primary responsibilities of a Junior Media Planner?

The Junior Media Planner will develop and plan paid media campaigns, manage media budgets, gather and track approved assets, optimize campaigns, analyze consumer behaviors, and provide recommendations for improving user experience, among other duties.

What qualifications are required for this position?

A Bachelor's degree is preferred, along with a minimum of 2 years of media planning or buying experience, preferably in entertainment, e-commerce, or agency environments.

What digital media channels should candidates have experience with?

Candidates should have experience planning or buying across digital media channels such as Meta, Google AdWords, TikTok, Snapchat, and others.

Are there specific skills required for this role?

Yes, candidates should demonstrate proficiency in Keynote, Word, Excel, and PowerPoint, as well as experience with tools like DoubleClick, Google Analytics, and Domo. Strong written and verbal communication skills are also essential.

What type of music knowledge is preferred for applicants?

A passion for music and an understanding of different artists and music fan community dynamics is preferred.

What benefits does UMG offer to its employees?

UMG offers comprehensive medical, dental, vision, and FSA options, wellbeing reimbursements, a lifetime fertility support allowance, student loan repayment assistance, generous PTO policies, and a 401(k) match, among other benefits.

Is there a specific salary range for this position?

Yes, the salary range for this position is $60,500 - $85,500, depending on various factors.

Will the job responsibilities change over time?

Yes, the job description provides an overview of responsibilities that are subject to change.

Is UMG an equal opportunity employer?

Yes, Universal Music Group is an Equal Opportunity Employer.

We are Universal Music Group, the world’s leading music company.

Entertainment & Media
Industry
5001-10,000
Employees
1934
Founded Year

Mission & Purpose

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.