FAQs
What is the primary responsibility of the Key Account Manager?
The primary responsibility of the Key Account Manager is to achieve territory sales targets, build relationships with customers (like doctors and distributors), develop new customers, monitor competitor activities, and ensure customer satisfaction.
What qualifications are required for this position?
A Bachelor’s degree in Science, Commerce, Engineering (Electronics/Electrical/Instrumentation), or Optometry is required. An MBA is considered an added advantage.
How many years of experience are required for the Key Account Manager role?
A minimum of 5-6 years of working experience in sales is required, with at least 3-4 years in the medical device, healthcare, or ophthalmology industry.
What territories will the Key Account Manager be responsible for?
The Key Account Manager will be responsible for the Bareilly territory and nearby areas.
Are there any specific sales targets that the Key Account Manager must achieve?
Yes, the Key Account Manager is expected to ensure 100% sales achievement on a monthly and quarterly basis, as well as achieve annual sales targets through an effective product mix.
Will the Key Account Manager need to engage in regular fieldwork?
Yes, the Key Account Manager will need to attend operating theatres (OTs) regularly, conduct demos, and maintain field reporting discipline.
Is there a focus on customer complaints and satisfaction in this role?
Yes, handling customer complaints and working toward absolute customer delight are essential parts of the Key Account Manager’s responsibilities.
What kind of reporting is expected from the Key Account Manager?
The Key Account Manager is expected to maintain field reporting discipline and submit reports in a timely manner.
Will the Key Account Manager work closely with other team members?
Yes, the Key Account Manager will closely support the Area Manager and build relationships with Key Opinion Leaders in the assigned territory.
Is there training or development required for this position?
Yes, the Key Account Manager is responsible for developing product knowledge, sharing territory development plans, and conducting scientific programs regularly, such as CMEs and round table meetings.