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Key Account Manager - Manchester

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Diageo

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Manchester
  • Quick Apply

AI generated summary

  • You need commercial and account management experience in FMCG, strong negotiation skills, P&L literacy, networking ability, and a passion for premium brands to excel in this role.
  • You will manage key accounts, drive growth and profitability, negotiate effectively, forecast accurately, collaborate with activation specialists, and ensure exceptional service to customers.

Requirements

  • Established commercial experience including on trade/account management.
  • Retail/FMCG sector experience.
  • Deep understanding of what is important to influential on trade GB category knowledge across spirits, tba and trends.
  • Passion for core, premium and super premium brands, our customers & our consumers.
  • Advanced negotiation and customer relationship-building skills.
  • Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
  • Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes.
  • Effectively networked, to handle multiple external customers as well as collaborating with internal partners to build value for our customers.
  • Proactive and entrepreneurial mentality to grow existing and win new customers ahead of our competition.

Responsibilities

  • P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.
  • Leading the commercial performance of the account via thorough commercial management; unlocking growth and maximising sustainable profit delivery
  • Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
  • Accurate forecasting, internal performance management with attention to detail, and proactive RTM and supply team connectivity to maintain brand visibility in the outlet.
  • Working effectively with an activation specialist to coordinate key focus brand plans across the customer base.
  • Collaborate on building and chipping in to the on-trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio.
  • Work closely with an activation specialist who will support on menu creation, activations and customer engagement within your customer base.
  • Work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals.
  • Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth. Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours.
  • Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship.

FAQs

What is the primary role of a Key Account Manager at Diageo?

The primary role of a Key Account Manager at Diageo is to manage high-value customers in the Manchester On-Trade, focusing on building brand equity, maximizing growth performance, and maintaining strong customer relationships.

What are the key accountabilities for the Key Account Manager position?

Key accountabilities include P&L responsibility for relevant customers, leading commercial performance, managing customer relationships, accurate forecasting, collaborating on brand plans, and ensuring successful ROI decisions.

What qualifications or experience is required for this position?

The ideal candidate should have established commercial experience, preferably in account management within the retail or FMCG sector, and a deep understanding of the on-trade category, particularly in spirits.

Are there opportunities for personal development within this role?

Yes, Diageo supports learning and growth, providing opportunities to develop your career and work with people across the business.

Does Diageo prioritize diversity and inclusion in their workplace culture?

Yes, Diageo celebrates an inclusive culture and values diversity across all aspects, ensuring that everyone feels valued and can belong.

Will I be required to work flexible hours?

Yes, flexibility is key to success at Diageo, and many employees work part-time, compressed hours, or have flexible locations.

What kind of support is available for individuals with disabilities during the application process?

Diageo is committed to providing reasonable accommodations to individuals with disabilities to participate in the job application or interview process and perform essential job functions.

What is Diageo's overall mission?

Diageo's mission is to celebrate life every day, everywhere, which includes creating an inclusive culture and a diverse workforce.

What kind of brands does Diageo offer?

Diageo offers an outstanding portfolio of over 200 brands, including Johnnie Walker, Smirnoff, Baileys, Guinness, and many more.

When will this job position be posted?

The job posting start date for the Key Account Manager position is April 10, 2026.

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Diageo

Retail & Consumer Goods
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 25,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.