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Lead, Global Brand Narrative & Writing

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Nike

Nov 13

Applications are closed

  • Job
    Full-time
    Senior & Expert Level
  • Design
    Media & Journalism
  • Beaverton

Requirements

  • Deep passion and knowledge of global sport and athletes first and foremost.
  • Bachelor’s degree in writing or related field. Will accept any suitable combination of education, experience, and training.
  • Creative ownership – experience working with Sr. Creative Directors, Art Directors, Marketing and Social partners to distill complex information, and inspire forward progress through language and ideas.
  • Proven creative mastery of advertising & editorial writing. Thorough ability to deliver outstanding copy, content, and ideas – on time and with a high standard of excellence.
  • Strong strategic communication – high proficiency in effectively applying verbal skills to communicate complex ideas, aligning stakeholders with clarity and impact.
  • Collaboration & influence – proven expertise in building trust across cross-functional teams and external partners.
  • Entrepreneurial drive – proficiency in identifying opportunities and driving innovation.
  • Learning mentality – ability to build on past experience with an open mind, eagerly leaning into new subject matter and navigating varied ways of working.
  • Online Culture Aptitude – adept at identifying trends, knowing what’s next, who the latest creators, athletes, and artists are – all in the interest of connecting with the NikeSKIMS target audience, meeting them where they’re at, and taking them someplace new.

Responsibilities

  • NikeSKIMS focus – in partnership with Brand Initiatives Narrative Director, NikeSKIMS Sr Creative Director, and Brand Marketing team, you will further articulate, develop, and bring to life the NikeSKIMS tone of voice at large, and via seasonal product campaigns.
  • A wider scope of Brand Initiatives – in addition to the above focus area, you may be tasked with taking on any and all manner of projects that come through the studio, including but not limited to Olympics, Nike x Lego, ACG, positioning of upstream Innovations, and more.
  • Executing with platform in mind – you will be accountable for executional writing across Social platforms, owned Digital surfaces, Retail toolkits, and more.
  • Collaborating with creative partners + leadership – build and deepen relationships within your project teams in order to move work forward effectively, and to develop product & consumer insights that lead to exceptional work that cuts through.
  • Sport obsession – immerse yourself in the subject matter of any project you’re on. Seek out narrative angles into the story through the lens of sport. Become a preeminent expert so that nuggets of resonant knowledge shine through at every touch point.
  • Stories grounded in athlete & product truths – exhibit traits of a skilled interviewer who brings a storytelling angle to conversations with athlete protagonists and product designers. Seek out the expertise of Product Writing colleagues for innovation stories. Champion the story on set.
  • Editing acumen – be a skilled editor with a ruthless pen, curating content and shaping multiple sources of information into a clear, concise, and on-brand story.
  • Writer’s room – proactively reach out to the Narrative & Writing colleagues around you, collaborating to explore new angles, stress-test rationale, workshop lines, and build community.

FAQs

What is the primary focus of the Lead, Global Brand Narrative & Writing role?

The primary focus of the role is to bring the triumph and teamwork, the pace and poetry of sport to storytelling, particularly for the NikeSKIMS brand, while collaborating on various other project assignments.

What qualifications are required for this position?

A Bachelor’s degree in writing or a related field is required, though any suitable combination of education, experience, and training will also be accepted.

What kind of experience should candidates have?

Candidates should have experience in creative ownership, working with Sr. Creative Directors, Art Directors, Marketing, and Social partners, illustrating a proven mastery of advertising and editorial writing.

How important is collaboration in this role?

Collaboration is crucial, as the position requires building trust across various cross-functional teams and external partners to move work forward effectively.

What kind of projects will this role involve?

This role will involve a variety of projects, including but not limited to NikeSKIMS campaigns, seasonal product promotions, and partnerships like Nike x Lego.

Is knowledge of global sports and athletes essential?

Yes, a deep passion and knowledge of global sport and athletes is essential for effectively crafting narratives and engaging storytelling.

What will the writing responsibilities include?

Writing responsibilities will include crafting thoughtful messaging systems, executing with platform in mind across various channels, and editing content to align with brand voice.

How will this role engage with athlete and product stories?

The role involves seeking out narrative angles from conversations with athlete protagonists and product designers, and collaborating with Product Writing colleagues for innovation stories.

What skills are necessary for effective communication in this position?

Strong strategic communication skills are necessary, particularly the ability to apply verbal skills effectively to communicate complex ideas with clarity and impact.

What mindset is encouraged for this role?

An entrepreneurial drive and a learning mentality are encouraged, with an emphasis on identifying opportunities, driving innovation, and an eagerness to engage with new subject matter.

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Nike

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.