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Lead, Social Media Outdoor

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Under Armour

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Media & Journalism
  • Baltimore

AI generated summary

  • You need a Bachelor’s (8 yrs) or Master’s (6 yrs) in relevant fields, 5–7+ yrs in social media, strong platform storytelling skills, and a passion for outdoor culture. Adobe Suite experience is a plus.
  • You will manage social content planning, create authentic posts, collaborate across teams, track performance metrics, and adapt strategies based on audience insights and trends.

Requirements

  • Bachelor's degree with typically 8 years of relevant experience, OR Master's degree with typically 6 years of relevant experience, OR Typically 12 years of relevant work experience without degree.
  • 5–7+ years of experience in social media, content strategy, or digital marketing, preferably within lifestyle, sport, or outdoor brands
  • Strong understanding of platform-native storytelling and community-building across Instagram, TikTok, and YouTube
  • Proven ability to collaborate cross-functionally and influence without direct authority
  • Highly organized, detail-oriented, and comfortable managing multiple content streams simultaneously
  • Passion for outdoor culture, fishing, service, or purpose-driven storytelling is a strong plus
  • Experience with Adobe Premiere, Photoshop, and Lightroom a plus

Responsibilities

  • Own editorial planning for UA’s Outdoor social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, and emerging platforms as needed
  • Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance.
  • Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust.
  • Manage the Outdoor’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
  • Develop and publish content to support in real-time sports moments and cultural moments
  • Partner closely with Brand Marketing, Creative, and Category teams to ensure social content aligns with category positioning, creative direction, and campaign priorities
  • Collaborate with PR, Sports Marketing, and athlete/ambassador teams to bring authentic stories to life that resonate with outdoor and service-driven communities
  • Work with regional marketing partners to guide local content creation, ensuring consistency in voice while allowing flexibility for regional relevance
  • Lead tactical ideation and execution for category-specific digital and social activations, including product launches, campaigns, and cultural moments
  • Identify platform trends, media behavior insights, and audience learnings to inform content strategy and unlock new ways to connect with consumers
  • Track and analyze content performance against defined KPIs, delivering clear insights and recommendations to cross-functional partners
  • Build and maintain a test-and-learn roadmap focused on new formats, partnerships, creators, and platform capabilities

FAQs

What is the primary focus of the Lead, Social Media Outdoor role?

The primary focus of the Lead, Social Media Outdoor role is to own the global social media content strategy and execution for Under Armour’s Outdoor, Fishing, and Freedom categories.

What social media platforms will I be working with in this role?

You will be working with platforms such as Instagram, TikTok, YouTube, Pinterest, and other emerging platforms as needed.

What qualifications are required for this position?

A Bachelor’s degree with typically 8 years of relevant experience, a Master's degree with typically 6 years of relevant experience, or typically 12 years of relevant work experience without a degree is required. Additionally, 5-7+ years of experience in social media, content strategy, or digital marketing is preferred.

Is there a specific location requirement for this position?

Yes, this individual must reside within commuting distance from the Under Armour Baltimore HQ office.

What is the work schedule for this position?

The work schedule follows a hybrid model, requiring 4 days in-office per week.

Are there any opportunities for salary growth in this role?

Yes, new hires fall within a salary range, with the opportunity to earn more over time based on relevant knowledge, skills, and experience.

Will there be any travel involved in this role?

Minimal travel is expected for this position.

Does Under Armour provide relocation support for this role?

No, relocation support is not provided for this position.

What benefits and perks does Under Armour offer to its employees?

Under Armour offers benefits such as paid volunteer days, merchandise discounts, a competitive 401(k) plan matching, maternity and parental leave, and health & fitness benefits.

Is there a commitment to equal opportunity at Under Armour?

Yes, Under Armour is committed to providing an environment of mutual respect and equal employment opportunities, regardless of various protected characteristics.

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Under Armour

Retail & Consumer Goods
Industry
10,001+
Employees
1996
Founded Year

Mission & Purpose

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. Love athletes We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. Celebrate the wins We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. Stand for equality We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. Act sustainably We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. Fight on together We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Culture & Values

  • Stand for Equality

    We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.

  • Act Sustainably

    We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.

  • Fight on together

    We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

  • Celebrate the wins

    We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.

  • Love athletes

    We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.