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Manager, Basketball Communications - Touchpoints

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adidas

22d ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Portland

AI generated summary

  • You should have significant marketing experience, strong project management skills, creative strategy development, and a solid understanding of consumer behavior in sport or lifestyle sectors.
  • You will align marketing strategies with product priorities, manage communications planning, collaborate with teams on campaigns, and ensure insights drive decisions while managing budgets and presentations.

Requirements

  • Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories
  • Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
  • Strong understanding of how all the elements in the marketing mix affect consumer motivation
  • Experience developing innovative strategies and strong creative instincts
  • Strong customer-facing abilities; ability to partner and influence
  • Ability to lead and mobilize a cross-functional team without direct management responsibilities
  • Strong project management, planning and organizational skills with the ability to quickly manage change
  • Strong presentation skills and extensive experience in building PowerPoint presentations
  • Understanding of sporting goods industry and related retail channels a plus
  • BA in marketing, advertising or related field
  • Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
  • Equivalent combination of education and/or experience may be substituted for degree

Responsibilities

  • Maintain a deep understanding of the category business/sell-in and product priorities following the Go-ToMarket milestones
  • Maintain an in-depth understanding of the category athlete and surrounding culture in order to best support strategic decision making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
  • Partner with Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the US market (specifically for WHS), identifying where there may be gaps
  • Drive overall integrated Comms planning for key concepts and category initiatives, setting high level communication goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing, Digital and Account Marketing in the development and implementation of campaign strategies and executional plans
  • Manage relationships, build and deliver briefs to internal and external design/agency partners that extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
  • Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
  • Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
  • Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners
  • Support the creation of marketing activation post-mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools

FAQs

What is the primary purpose of the Manager, Basketball Communications position?

The primary purpose is to develop, shepherd, and manage Retail and Digital communications strategies and plans based on the Global and US Basketball direction, ensuring effective execution across all commercial teams and fulfilling NAM WHS Marketing needs.

What are the key accountabilities of this role?

Key accountabilities include maintaining a deep understanding of category business and product priorities, partnering with the Global Brand Comms Storytelling team, driving integrated communications planning, managing relationships with internal and external partners, and assessing communication effectiveness using KPIs.

What qualifications are required for this position?

A BA in marketing, advertising, or a related field is required, along with a minimum of four years of marketing experience, preferably in a sporting or consumer goods company. Equivalent education and experience combinations may be accepted.

What skills are essential for a candidate in this position?

Essential skills include significant marketing knowledge in sport or fashion/lifestyle, experience in developing integrated marketing communications programs, strong project management and organizational skills, and excellent presentation skills.

Is experience in digital strategy important for this role?

Yes, hands-on experience leading a digital strategy is a plus and is considered valuable for this role.

What is the working location for this position?

The working location for this position is Portland, Oregon.

What are the working hours or structure for this job?

This job follows a hybrid work policy, requiring attendance in the office Monday through Thursday, with the option to work remotely on Fridays.

Does adidas offer any educational assistance to employees?

Yes, full-time employees are eligible for education assistance as part of the benefits package.

What kind of benefits does adidas offer?

adidas offers robust medical benefits, including HSA and FSA options, dental and vision coverage, adoption support, short and long-term disability, and a 401(k) plan with employer match, among others.

Are there opportunities for bonuses in this position?

Yes, employees are eligible to earn an annual bonus based on both company and personal performance.

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adidas

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan