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Manager, Brand Marketing and Communications, EMEA

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Rosewood Hotel Group

May 21

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 5+ years in luxury marketing, excellent MS skills, strong organization, ability to meet deadlines, work under pressure, and fluency in English.
  • You will support marketing initiatives, manage budgets, analyze KPIs, coordinate communications, build team relationships, oversee content systems, and ensure brand integrity across EMEA.

Requirements

  • A minimum of 5 years previous experience in luxury and lifestyle marketing and communications.
  • Excellent computer skills, including MS PowerPoint, Microsoft Teams, Excel and Word.
  • Highly organized and detail oriented.
  • Ability to meet deadlines.
  • Works well under pressure.
  • Fluent native speaker including verbal and written English.
  • Meticulous at organization and good at writing and communicating.

Responsibilities

  • Support the Director, Brand Marketing and Communications, EMEA & AMER with all related projects and activities to fulfill the marketing and communications function for the EMEA region.
  • Govern annual plans and marcoms investments to ensure tracking against business and brand goals.
  • Arrange all aspects of management and the coordination of marketing and communication activities to include updating the global brand calendar with EMEA activities, measuring and analyzing KPIs for brand and EMEA region and providing sound advice and knowledge for growth, compiling regular reports and developing presentations.
  • Build a strong relationship with the property marketing and communications teams through monthly calls and regular communication, keeping track of their activities, sharing with the brand team and providing brand guidance and training.
  • Support with cascading brand campaigns, toolkits and playbooks to the properties and following up on progress to measure success.
  • Provide hands-on support on preopening plans in partnership with corporate and properties teams. Manage new opening processes and protocols, including onboarding property teams, tracking key milestones, supporting collateral development, photography planning and processes.
  • Oversees and manages the press library, DAM (content management system) marketing and communication files and folders for the region.
  • Oversees the maintenance of the marketing and communications database for media and partners and handle gifting and communications for the region.
  • Organizes the planning and media outreach to support projects, including press release writing and distribution, press kit compilation, photography selection.
  • Manages media requests, directing requests to properties and provides spokesperson information and materials.
  • Support the Director, Brand Marketing and Communications, EMEA & AMER and the brand team with agency relationship management across PR and social media.
  • Travels to hotel or business locations team if required.
  • Manages the budget accounting tasks, including processing purchase orders and expense claims, according to finance guidelines.
  • Contributes to ensuring that brand integrity and clarity are always maintained.
  • Is always a "Brand Ambassador" at all times and ensures brand integrity and clarity are always maintained.
  • Models the company’s culture, vision, mission and core values at all times.

FAQs

What is the main purpose of the Manager, Brand Marketing and Communications, EMEA role?

The main purpose of the role is to develop best-in-class brand management across the organization with a focus on the EMEA region and support the execution of strategic marketing plans to achieve effective go-to-market implementation.

What are the key responsibilities associated with this position?

Key responsibilities include supporting the Director with marketing projects, governing annual plans and investments, coordinating marketing activities, managing relationships with property teams, overseeing preopening plans, and managing media outreach.

How much experience is required for this role?

A minimum of 5 years of previous experience in luxury and lifestyle marketing and communications is required for this role.

What skills are necessary for candidates applying for this position?

Candidates must have excellent computer skills, be highly organized and detail-oriented, have the ability to meet deadlines, work well under pressure, and be fluent in verbal and written English.

Will the Manager travel for this role?

Yes, the Manager may be required to travel to hotel or business locations as needed.

Is budget management part of the job responsibilities?

Yes, managing budget accounting tasks, including processing purchase orders and expense claims, is part of the job responsibilities.

What tools and technologies should candidates be proficient in?

Candidates should have proficiency in MS PowerPoint, Microsoft Teams, Excel, and Word.

Are there opportunities for professional development in this role?

While the job description does not explicitly mention professional development, the role involves building relationships with property teams and providing brand guidance and training, which may contribute to growth opportunities.

What qualities are essential for a successful candidate?

Essential qualities include being detail-oriented, organized, able to work under pressure, and possessing strong written and verbal communication skills.

Will the role require direct communication with external media?

Yes, the role includes organizing media outreach, managing media requests, and writing and distributing press releases.

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Rosewood Hotel Group

Retail & Consumer Goods
Industry

Mission & Purpose

Rosewood Hotel Group is a global luxury hotel management company that operates a collection of unique, ultra-luxury properties across the world. Their mission is to create timeless, personal, and inspiring travel experiences for their guests, with a focus on exceptional service, rich cultural connections, and a commitment to environmental sustainability. The purpose of Rosewood is to redefine luxury hospitality by delivering memorable and personalized experiences that reflect the local culture and surroundings of each property.