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Manager, Brand Partnerships UK/EMEA

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Netflix

4d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You need 10+ years in creative brand partnerships, experience in entertainment, strong writing skills, and a track record in marketing campaigns and custom solutions. Passion for content marketing is essential.
  • You will engage key partners, meet commercial targets, extract insights, develop brand partnerships, draft agreements, and educate prospective partners on our approach to collaborations.

Requirements

  • 10+ years of experience developing, negotiating, and executing incredibly creative, IP led, entertainment partnerships or brand campaigns.
  • Experience of working with a quick commercial environment and an expert at balancing commercial and creative decisions.
  • Experience within a film or TV environment, either directly within an entertainment organisation or being brand side having collaborated within entertainment.
  • Clear and articulate writer, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
  • Proven experience in a brand and/or consumer marketing role.
  • Understands how strategy informs creative briefs and can clear demonstrate experience of working end to end in the development of marketing campaigns with agencies.
  • Experience in developing and selling custom partnership solutions for owned channels.
  • Able to give strong input on strategy and a clear POV on creative work.
  • Experience and palpable passion for building great content marketing programs that are unique and scalable.
  • Demonstrated ability to prioritize and drive results.
  • Can flourish in our unique company culture.

Responsibilities

  • Working closely to proactively engage and a strategic pipeline of relationships externally with key partners directly.
  • Work to defined commercial targets, set at a team level.
  • Extract insights from partners to arm our strategic and creative teams with the appropriate level of information in order to develop and steer the strategic & creative vision from beginning through to execution.
  • Work closely with brand strategy, creative and production to build robust brand partnerships that deliver commercial and conversation marketing results.
  • Drafting and negotiating deal memos and contractual promotional agreements.
  • Development of memos that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix organisation.
  • Provide guidance and feedback to brands in a clear and robust manner.
  • Educate new prospective partners on our unique view and approach to brand partnerships and translate to them our goals and ambition.

FAQs

What are the primary responsibilities of the Manager, Brand Partnerships UK/EMEA role?

The primary responsibilities include building relationships with key partners, negotiating and shaping partnerships for Netflix’s films and series, collaborating with internal teams to create marketing strategies, managing partner relationships, and developing custom partnership solutions.

What qualifications are required for this position?

Candidates should have 10+ years of experience in developing and executing creative partnerships or brand campaigns, experience in a film or TV environment, strong writing skills, and a proven track record in brand and consumer marketing.

Is prior experience in the entertainment industry necessary for this role?

Yes, candidates should have experience within a film or TV environment, either from within an entertainment organization or from a brand that collaborates with entertainment.

What kind of work environment can I expect in this role?

The role requires collaboration in a multi-disciplinary team within the EMEA Marketing Partnerships function, where creativity, innovation, and teamwork are emphasized.

Are there specific targets that this role will have to meet?

Yes, the role will work towards defined commercial targets set at the team level.

Will I be involved in the creative process for brand partnerships?

Yes, you will work closely with brand strategy, creative, and production teams to develop and execute robust brand partnerships that achieve marketing results.

How will I communicate with partners during the partnership campaigns?

You will be responsible for maintaining open communication with partners before, during, and after the execution of campaigns to ensure successful collaboration and outcomes.

Is there an opportunity for career growth within this position?

Yes, this role offers significant opportunities for growth, particularly as it is pivotal in expanding Netflix's brand partnerships in the context of the evolving ads business.

What is Netflix's approach to diversity and inclusion in hiring?

Netflix values diversity and inclusion as critical components of its culture and strives to provide a meaningful interview experience for all candidates, celebrating diverse backgrounds and perspectives.

What are some examples of the work created by the Brand Partnerships team?

Examples of their work can be found on Netflix's advertising partnerships website, which showcases campaigns, activations, and sponsorships designed to promote titles and enhance fan engagement.

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Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.