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Manager, Brand Partnerships UK & Pan-Regional - FTC

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Netflix

Jun 13

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need 10+ years in creative brand partnerships, media expertise, strong writing skills, strategic insight, and a passion for innovative content marketing.
  • You will engage UK Ads teams to create partnership opportunities, develop commercial strategies, negotiate deals, and guide brands while aligning with internal teams for effective execution.

Requirements

  • Has 10 or more years of experience developing, negotiating, and executing incredibly creative, IP led, entertainment partnerships or brand campaigns.
  • Experience of working with a quick commercial environment and an expert at balancing commercial and creative decisions.
  • Solid understanding of the media landscape, especially across TV and Social.
  • Experience within a film or TV environment, either directly within an entertainment organisation or being brand side having collaborated within entertainment.
  • Clear and articulate writer, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
  • Understands how strategy informs creative briefs and can clear demonstrate experience of working end to end in the development of marketing campaigns with agencies.
  • Experience in developing and selling custom partnership solutions for owned media channels.
  • Able to give strong input on strategy and a clear POV on creative work.
  • Experience and palpable passion for building great content marketing programs that are unique and scalable.
  • Demonstrated ability to prioritize and drive results.

Responsibilities

  • Working closely with our UK Ads team to proactively engage and build robust, commercially and creatively viable partnership opportunities
  • Ownership of the commercial strategy, pitching and delivery for specific title opportunities for 2027 end to end with the UK ads team
  • Work closely on sponsorship opportunities across the Live programming slate
  • Extract insights from partners to arm our strategic and creative teams with the appropriate level of information in order to develop and steer the strategic & creative vision from beginning through to execution
  • Be a close link between our sponsorships and solutions team and brand partnerships to build considered media based creative solutions for partners
  • Work closely with brand strategy, creative and production to build robust brand partnerships that deliver commercial and conversation marketing results
  • Craft clear and concise commercial packages for partners
  • Drafting and negotiating deal memos and contractual promotional agreements
  • Development of memos that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix organisation
  • Provide guidance and feedback to brands in a clear and robust manner
  • Educate new prospective partners on our unique view and approach to brand partnerships and translate to them our goals and ambition

FAQs

What is the duration of the contract for this position?

The duration of this fixed-term contract (FTC) is 12 months.

What qualifications are required for this role?

Candidates should have 10 or more years of experience in developing, negotiating, and executing creative, IP-led entertainment partnerships or brand campaigns.

Is experience in the entertainment industry necessary?

Yes, experience within a film or TV environment, either directly within an entertainment organization or collaborating from a brand side, is required.

Will I be working with external partners?

Yes, you will be responsible for building relationships and negotiating partnerships with key brands across the UK.

What type of campaigns will I be involved in?

You will work on compelling campaigns, activations, sponsorships, and innovative solutions that promote Netflix titles and engage fans.

Will I have the opportunity to develop partnership strategies?

Yes, you will own the commercial strategy for specific title opportunities and develop custom partnership solutions for owned media channels.

Is this role more focused on commercial or creative work?

This role balances both commercial and creative decisions, requiring a solid understanding of the media landscape and creative marketing programs.

Can I apply if I do not have a background in marketing?

A background in marketing, specifically within brand partnerships and campaign development, is essential for this role, so relevant experience is highly recommended.

What skills are important for success in this position?

Key skills include strong negotiation abilities, strategic thinking, excellent communication, relationship-building, and a passion for innovative marketing.

Will I be working independently or as part of a team?

You will be part of a multi-disciplinary team and will also work independently to build relationships and drive results.

What companies or brands will I be partnering with?

You will partner with admired consumer brands across various industries, particularly those that align with Netflix’s content and target audiences.

Are there opportunities for career advancement in this role?

Yes, this position offers the potential for career growth, especially as the Netflix Ads business continues to expand and evolve.

How does this role contribute to Netflix's overall marketing strategy?

This role is pivotal in expanding the Brand Partnerships offering by crafting compelling campaigns that integrate with Netflix’s culture-defining content and support revenue growth.

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Netflix

Where you come to do the best work of your life. Follow @WeAreNetflix on Twitter, IG, Facebook, & Youtube for more

Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.