Manager, Marketing

The Coca-Cola Company

Nov 11

Applications are closed

Job
Full-time
Senior & Expert Level
Customer Relations
Marketing
Toronto

Requirements

Bachelor's degree or the equivalent combination of education and experience.
Minimum 5-10 years' experience in a consumer-packaged goods/ beverage industry or agency, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
Consumer Acumen: knowledge of consumer behavior and ability to translate insights to action with effective customer marketing programs in the retail space.
Decision Making: propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making.
Strategic Thinking: aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and consumer strategies into effective customer marketing programs.
Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders.
Ability to work across functional areas and develop strong working relationships.
Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
Effective oral and written communication skills.
Demonstrated personal leadership skills and influencing ability.
Proven working experience in digital marketing, particularly within the industry.
Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management).
Bilingualism considered an asset.
Intermediate to Advanced MS PowerPoint, Word and Excel skills required.
Bachelor's degree or the equivalent combination of education and experience.

Responsibilities

Participate in the long-term and short-term planning and development of our retail strategy, consumer missions and marketing plans based on fact-based consumer insights.
Collaborate with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven marketing programs, targeting our consumer, and meeting our customers’ strategies.
Manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio.
Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives.
Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations.
Write agency creative briefs and develop marketing materials (e.g., POS, sell-in materials, digital visual assets, etc.) that clearly articulate communication objectives and success criteria.
Work with business development teams to develop and present new customer business opportunities.

FAQs

What is the location for this job?

The job is located in Toronto.

What type of employment is being offered?

The position is a Regular Full-Time Salaried Employee role.

What are the primary responsibilities of the Marketing Manager?

The Marketing Manager will manage and execute growth strategies, customize beverage solutions, manage relationships with various stakeholders, and oversee marketing spend among other responsibilities.

What qualifications are required for this position?

A Bachelor's degree or equivalent experience and a minimum of 5-10 years' experience in the consumer-packaged goods or beverage industry is required.

Is experience in digital marketing important for this role?

Yes, proven working experience in digital marketing, particularly within the industry, is a key qualification for this position.

Are bilingual candidates preferred for this position?

Yes, bilingualism is considered an asset for this role.

What skills are necessary for success in this marketing role?

Important skills include strong communication abilities, strategic thinking, decision-making, consumer acumen, and collaboration with various stakeholders.

Is there any specific software knowledge required for this position?

Intermediate to advanced skills in MS PowerPoint, Word, and Excel are required for this position.

Are there any background clearance requirements for employment?

Yes, all offers of employment are conditional upon a successful background clearance, which may include criminal clearance, employment verification, education verification, and driver abstract review.

How does Coke Canada Bottling support diversity and inclusion in the workplace?

Coke Canada Bottling is committed to creating a diverse and inclusive workforce with various programs, policies, and resources in place to support employees.

Who should I contact if I need accommodations during the recruitment process?

Individuals requiring accommodations should contact the Talent Acquisition Services team by calling 1-844-383-2653 or emailing HR@cokecanada.com.

The Coca-Cola Company

Retail & Consumer Goods

Industry

10,001+

Employees

1892

Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.