Manager, Private Marketplace (PMP) & CTV Inventory Development

Zeta Global

Jun 15, 2024

Applications are closed

Job
Full-time
Senior Level
Data
$100K - $130K
United States
Remote

Requirements

5+ years of Programmatic experience working with Demand Side Platforms, Supply Side Platforms, exchanges, or other related technology
Experience and understanding of programmatic digital advertising: display, CTV, audio and video advertising buying strongly preferred
Deep expertise and understanding in OpenRTB
Hands on experience of demand/supply side ad technology stack including APIs and adserving
Have prior hands-on experience working with sell-side partners (SSP and AdExchanges)
Experience with ads.txt, app-ads.txt, sellers.json, and supply chain transparency protocols
Demonstrable experience with Supply Path Optimization (SPO)
Ability to continually make progress on long-term projects while also managing the day-to-day needs of a dynamic, rapidly growing business
Experience collaborating across Sales, Account Management, Product, Engineering Marketing, Legal & Finance teams
Passionate about data exploration; comfortable navigating large data sets and extracting then presenting meaningful insights
Ability to manage multiple priorities and perform in a fluid, fast-paced work environment, comfort with complex concepts
Attentive to detail and passionate about scalable solutions and operations
Adept communicator to stakeholders of both technical and business outcomes and challenges
Ability to rapidly grasp new technology and product changes, and comfort with complex concepts
Strong quantitative skills and negotiation abilities
Experience with SQL, JIRA, and Excel

Responsibilities

Establish deeply integrated partnerships across supply ecosystem including OTT + CTV and manage and grow our relationships with SSPs and premium publishers globally
Establish & grow programmatic inventory access & prioritization with all SSP (Supply-Side Platforms) partners across various points of distribution
Provide day-to-day direct SSP/exchange partner support, including new channel or industry standards evaluation, client questions, QBRs, contracts, troubleshooting, discrepancy, etc.
Interface directly with publishers and SSP partners for troubleshooting and activation across inventory deals
Become an expert on all new supply-related industry updates, such as new channels and devices, privacy regulations, etc.
Lead contract negotiations and integrations for new supply partners (publishers)
Analyze trends in inventory usage at a platform, SSP, format and publisher level to help inform relationships and develop strategy
Develop measurement strategy to provide recommendations for supply path optimization (SPO) initiatives
Provide oversight of relevant inventory to ensure successful operations & top line growth
Perform industry & trend research and analysis, and identify unique partnership opportunities
Work side-by-side with Zeta agency and brand clients, and the supply ecosystem at large, to support our growing sales teams with questions, proposals and presentations
Partner with Product and Leadership to execute a long-term roadmap of supply-focused strategic initiatives
Collaborate closely across all teams internally – Engineering, Product, Legal, Finance, Sales, Client Services, etc.
Understand and communicate Zeta’s value proposition and technology

FAQs

What is the main responsibility of a Manager, Private Marketplace (PMP) & CTV Inventory Development at Zeta Global?

The main responsibility of a Manager, Private Marketplace (PMP) & CTV Inventory Development at Zeta Global is to oversee the development and management of private marketplace and connected TV (CTV) inventory, working to optimize revenue and performance for our enterprise customers.

What is the Zeta Marketing Platform (ZMP) and how does it relate to the responsibilities of this role?

The Zeta Marketing Platform (ZMP) is a unified platform that leverages advanced artificial intelligence (AI) and consumer signals to personalize marketing experiences at an individual level across every channel. The Manager in this role will work within the ZMP to optimize inventory development for private marketplaces and CTV, ensuring that customers benefit from personalized, omnichannel marketing campaigns.

What qualifications are required for a Manager, Private Marketplace (PMP) & CTV Inventory Development at Zeta Global?

Qualified candidates should have experience in digital advertising, programmatic advertising, and inventory management, with a strong understanding of private marketplace (PMP) and connected TV (CTV) inventory development. Additionally, candidates should have strong analytical and strategic skills, with the ability to optimize revenue and performance for enterprise customers.

How does Zeta Global differentiate itself from other AI-Powered Marketing Cloud platforms?

Zeta Global differentiates itself through its unified platform, the Zeta Marketing Platform (ZMP), which combines identity, intelligence, and omnichannel activation into a single platform. This allows Zeta Global to deliver personalized marketing experiences at scale, leveraging advanced AI and trillions of consumer signals to drive better results for marketing programs.

Zeta Global

Cloud-based marketing technology that empowers brands to acquire, grow, and retain customers. (NYSE: ZETA)

Marketing & Advertising

Industry

1001-5000

Employees

2007

Founded Year

Mission & Purpose

Zeta cloud-based marketing technology company that empowers brands to acquire, grow and retain customers. We are on a mission to be the preferred software platform for enterprises to accelerate growth and enrich the connections they have with their customers. The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The company was founded in 2007 by David A. Steinberg and John Sculley with the vision that data was going to change the way marketers engage with consumers to drive successful business outcomes. Today, Zeta has over 1000 customers across 15 verticals, including financial services, CPG, retail, telecom, automotive, travel & hospitality, and more. We have over 1400+ employees around our global offices with our HQ in New York City.