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Marketing Analyst (15 Months Contract)

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American Express

Oct 12, 2024

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • Toronto

Requirements

  • Minimum Qualifications
  • University Degree or equivalent combination of education and business experience
  • Minimum 3 years of experience in progressive development and management of marketing/communication campaigns, including testing strategies, analyzing business opportunities, recommending and implementing actions
  • Project management skills – flawless campaign execution with keen attention to details and budget management
  • Superior communication and influencing skills, analytical skills will be highly regarded
  • Ability to operate productively and independently in a fast-moving, high-energy environment and juggle many priorities at once and manage timelines
  • Strong business acumen, management and organizational skills
  • Proven ability to build and leverage strong relationships, and take initiative, champion a project from conception through implementation to evaluation
  • Demonstrated experience in engaging with external customers, business partners and delivering compelling programs and results

Responsibilities

  • End-to-end marketing ownership & campaign management of merchant agnostic platform campaigns and other POC programs including Inbound program, Recommendations, Trigger and Dynamic Emails, external marketing partnerships such as with associations or BIAs (Business Improvement Association). Management and push for adoption of POC tools such as Maps, Online Directory and Coverage Claims.
  • Influence overall POC strategy, by collaborating with GMNS teams (Client Management, Acquisition, Business Insights, Merchant Value, High-Touch and Partner Marketing) to recommend, implement and measure strategic initiatives to improve Cardmember perception and Merchant activation.
  • Manage program ideation, eligibility, performance and budget optimization to deliver against business metrics.
  • Manage agency partners to develop effective and innovative Merchant Value and POC programs.
  • Partner with external partners such as BIAs across Canada to drive POC, merchant value and spend across multiple channels.
  • Collaborate and partner with teams across the Enterprise to promote and drive adoption of POC assets.
  • Influence Central teams and leveraging best practices from other regions.

FAQs

What type of contract is this position?

This is a 15-month fixed-term contract role.

What qualifications are required for the Marketing Analyst position?

A University Degree or equivalent combination of education and business experience is required, along with a minimum of 3 years of experience in marketing/communication campaigns.

What are the primary responsibilities of the Analyst, POC Marketing role?

The primary responsibilities include end-to-end marketing ownership and campaign management of merchant agnostic platform campaigns, program ideation, performance optimization, managing agency partners, and collaborating with external partners.

Are there opportunities for career development in this role?

Yes, there are career development and training opportunities available.

What benefits does American Express offer?

Benefits include competitive base salaries, bonus incentives, comprehensive medical and dental coverage, flexible working models, generous paid parental leave, and access to wellness centers, among others.

How does the company ensure an inclusive work environment?

American Express is committed to providing an inclusive and accessible work environment, treating all employees with dignity and respect regardless of various personal characteristics and ensuring equal treatment in employment.

What skills are required for this role?

Key skills required include project management, superior communication and influencing abilities, analytical skills, strong business acumen, and the ability to build and leverage relationships.

Is prior experience in project management necessary for this position?

Yes, project management skills with attention to detail and budget management are essential for this role.

What does the company value in its employees?

American Express values contributions, leadership, and impact, and promotes a culture where every colleague has the opportunity to succeed while maintaining integrity and belonging.

What types of campaigns does the Analyst, POC Marketing manage?

The Analyst manages merchant agnostic platform campaigns, spend activation initiatives through external partnerships, and POC programs including email campaigns and tools like Maps and Online Directory.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.