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Marketing Analyst

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Meta

Dec 15

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • San Francisco

AI generated summary

  • You need a BA/BS or MBA in a relevant field, 6+ years in analytics, 4+ years SQL, 3+ years in program management and data visualization, plus strong communication and stakeholder skills.
  • You will analyze data, collaborate with teams, create reports and visualizations, manage projects, identify insights, and support marketing strategy while ensuring data privacy and quality.

Requirements

  • BA/BS in Engineering, Data Science, or related field with 6+ years (or MBA/MA/MS with 5+ years) practical experience in Analytics, Marketing, Operations, Business, Economics, Statistics, or a related fields
  • 6+ years of data analysis, quantitative / qualitative research, experience gathering and evaluating data and validating hypotheses
  • 4+ years of SQL, data modeling and advanced querying
  • 3+ years of program management, directing tasks and managing multiple streams of work
  • 3+ years of experience in data visualization tools (for example, Tableau) and spreadsheets (complex formulas, pivots, macros, etc.)
  • 3+ years of storytelling with data, communicating technical results to technical and non-technical audiences
  • Experience engaging directly with executive stakeholders and managing relationships
  • Experience with Business-to-Business landscape and/or online marketing and advertising
  • Experience working effectively through ambiguity and adversity, quickly adjusting to new conditions
  • Proven experience in architecting, documenting, and implementing complex systems, and skilled at clearly defining system components that address long-term challenges

Responsibilities

  • Build data expertise and leverage data controls to ensure privacy, security, compliance, data quality, and operations for allocated areas of ownership
  • Collaborate with marketers, engineers and data scientists to understand data needs for marketing effort, representing key data insights in a meaningful way
  • Intake on audience needs for marketing campaigns and apply contextual knowledge in order to scope data requests, synthesize insights, and recommend marketing signals to key business partners in collaboration with others
  • Focus on impact and propose metrics to understand success of marketing initiatives
  • Perform data analysis and reporting for marketing to advertisers, agencies and partners in our B2B ecosystem
  • Design and build reporting and visualizations for marketing programs, leveraging campaign delivery data across all marketing channels
  • Recognize patterns and changing requirements to identify opportunities to build new analytics and reporting capabilities to support program evaluation and operations
  • Apply expertise in data analytics to identify business relevant insights and develop executive level presentations to influence marketing strategy
  • Manage multiple concurrent projects that require inputs from cross-functional stakeholders while balancing impact on business needs
  • Proactively manage stakeholder expectations and resolve issues in a timely manner
  • Leverage data analysis tools, such as Python, R, SQL, Tableau, and spreadsheets to develop reports, understand trends, and extract insights

FAQs

What is the primary focus of the Marketing Analyst role?

The primary focus is to collaborate with a cross-functional team to execute marketing campaigns, generate leads, and measure the performance of marketing efforts while leveraging data insights.

What qualifications are required for this position?

The role requires a BA/BS in Engineering, Data Science, or a related field with 6+ years of practical experience in relevant fields, or an MBA/MA/MS with 5+ years of experience.

What tools and technologies should I be familiar with for this job?

Candidates should have experience with SQL, data visualization tools like Tableau, and proficiency in using data analysis tools such as Python, R, and spreadsheets.

Is experience in a specific industry preferred?

Yes, experience with Business-to-Business landscape and/or online marketing and advertising is preferred for this role.

What type of work environment can I expect?

The work environment is collaborative, engaging with cross-functional teams that include marketers, engineers, and data scientists, focusing on solving interesting data challenges.

Are there opportunities for professional growth and influence in this role?

Yes, this role offers opportunities to propose metrics, develop insights, and create executive-level presentations that can influence marketing strategy and company growth.

How many years of experience in data analysis is required?

A minimum of 6+ years of data analysis and quantitative/qualitative research experience is required.

Will I be involved in project management as part of this role?

Yes, the position requires 3+ years of program management experience, directing tasks, and managing multiple streams of work.

What type of analysis will I be performing?

You will perform data analysis and reporting for marketing initiatives, focusing on understanding trends, synthesizing insights, and recommending strategies to key business partners.

What is the salary range for this position?

The salary range for this position is $124,000/year to $176,000/year, plus bonus, equity, and benefits.

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Meta

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.