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Marketing Assistant

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Steve Madden

1mo ago

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Marketing
    Creative Arts & Fashion
  • New York

AI generated summary

  • You must be organized, proactive, and creative, with strong communication skills, ability to multitask, proficiency in Microsoft Office and Adobe Suite, and experience with project management tools.
  • You will define brand voice, collaborate on marketing plans, create content, manage product samples, write descriptions, assist with displays, and provide general administrative support.

Requirements

  • Strong ability to work independently while collaborating effectively across teams, with excellent written and verbal communication skills.
  • Exceptional organizational and time management capabilities, with a proven track record of managing multiple priorities.
  • Proactive, solution-oriented mindset with the ability to multitask and thrive in fast-paced environments.
  • Creative thinker who consistently brings innovative ideas and is eager to contribute to team success.
  • Proficiency in Microsoft Office Suite, Google Workspace, and project management platforms such as Asana.
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and a keen eye for design.

Responsibilities

  • Identify and define brand voice and aesthetic to establish a strong online presence across select retailers
  • Partner with sales representatives to identify key seasonal styles to promote and market
  • Develop and implement seasonal co-op plans with wholesale partners to strategically allocate marketing spend
  • Collaborate with the content producer to create impactful content packages for stakeholders at least 8 times per year
  • Work with the photographer to produce eCommerce photos, ensuring they meet specifications for wholesale partners, and resize as necessary
  • Refresh the showroom for appointments, utilizing new content and branded elements to ensure a dynamic presentation
  • Coordinate with the production team to track and manage samples for product launches and marketing initiatives
  • Develop compelling product descriptions and creative copy to effectively highlight branding and key selling points
  • Assist with various wholesale-related projects, such as creating custom riser displays, shop-in-shops, and GWP (gift-with-purchase) initiatives
  • Provide general administrative and office support as needed, including handling data entry, preparing presentations/recaps, and assisting with ad hoc tasks across departments

FAQs

Is this position remote or on-site?

This position is based in our NYC office and requires working on-site.

What are the main responsibilities of the Marketing Assistant?

The main responsibilities include coordinating marketing projects, identifying brand voice, developing co-op plans, collaborating on content creation, and managing product samples, among others.

What skills are necessary for this role?

The ideal candidate should have strong communication skills, organizational abilities, a proactive mindset, creative thinking, and proficiency in Microsoft Office, Google Workspace, project management platforms, and Adobe Creative Suite.

What type of marketing projects will I be involved in?

You will be involved in projects such as creating content packages, managing eCommerce photos, organizing showroom presentations, and developing promotional displays and initiatives.

What is the expected pay range for this position?

The expected base salary for this position ranges from $24/hr to $26/hr, depending on various factors such as experience and skillset.

Are there opportunities for growth within the company?

Yes, Steve Madden offers career opportunities within a dynamic team as part of the benefits package.

Will I have to collaborate with other teams?

Yes, collaboration with various teams, including sales representatives, content producers, and the production team, is essential in this role.

Is prior experience in marketing required for this position?

While the job description does not specify, relevant experience in marketing or related fields would be beneficial for this role.

What benefits does Steve Madden offer to employees?

Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, generous paid time off, and more.

How often will I need to create content for the stakeholders?

You will be expected to collaborate with the content producer to create impactful content packages for stakeholders at least 8 times per year.

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Steve Madden

https://www.linkedin.com/company/steve-madden/life/136be26f-3863-47ef-bd46-acedd5596dca/

Retail & Consumer Goods
Industry
1001-5000
Employees
1990
Founded Year

Mission & Purpose

Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide, and propelled his designs to the forefront of fashion. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, Report®, Brian Atwood®, Cejon®, GREATS®, BB Dakota®, Mad Love® and Big Buddha®, Steve Madden is a licensee of various brands, including Anne Klein®, Superga® and DKNY®. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. Steve Madden also operates 227 retail stores (including eight Internet stores). Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products, including ready-to-wear, outerwear, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products. With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced, and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.