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Marketing Associate – B2B Consulting

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Metis Strategy

Dec 6

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Washington

AI generated summary

  • You have 3-5 years in B2B marketing, strong campaign skills, executive audience insight, design proficiency, project management, event marketing experience, and an entrepreneurial mindset.
  • You will manage campaigns, create content, ensure brand consistency, analyze data, support events, conduct market research, and collaborate with teams to drive growth and optimize strategies.

Requirements

  • 3–5 years of B2B marketing experience, ideally in consulting, professional services, or growth‑stage firms servicing executive audiences.
  • Demonstrated ability to run multi‑channel and account-based campaigns that deliver measurable results.
  • Ability to map and understand the technology-executive customer journey and priorities.
  • High EQ and audience empathy; you “speak executive,” simplify complexity, and tailor messages for busy senior technology leaders.
  • Outcome-oriented with a thoughtful balance of the art and science of marketing.
  • Proficiency in graphic design tools (Adobe Creative Suite, Canva, PowerPoint) with a strong portfolio of visual assets for LinkedIn and B2B campaigns.
  • Experience creating visual templates, infographics, and data visualizations that communicate complex business or technology ideas.
  • Familiarity with marketing automation platforms, CRM tools, and analytics dashboards.
  • Proven project management and organizational skills; ability to manage multiple priorities and deadlines.
  • Experience with event marketing and executive audience development.
  • Entrepreneurial, hands‑on mentality and a bias for action.

Responsibilities

  • Launch and manage multi‑channel campaigns across LinkedIn, email, and web.
  • Collaborate with consulting teams and subject matter experts to transform insights into compelling, client-facing narratives (case studies, blogs, frameworks, success stories).
  • Repurpose consulting insights, case studies, and thought leadership into scalable assets (articles, infographics, carousels, short‑form video, and social tiles).
  • Draft, edit, and QA copy for emails, landing pages, social, and speaker/event promotions; ensure brand voice and editorial quality.
  • Own day-to-day CRM and marketing automation hygiene (expansion, enrichment, segmentation, dedupe), and maintain opt-in/compliance.
  • Use the CRM to build targeted outreach lists for events and email campaigns; analyze engagement data to surface insights.
  • Track and report on campaign KPIs, run A/B testing, and drive continuous optimization.
  • Design high‑impact visual assets and templates, translating complex consulting concepts into engaging, easy‑to‑understand visuals for external promotion.
  • Ensure consistent branding across campaigns, events, and client-facing collateral.
  • Partner with freelancers for higher-end design/video needs.
  • Partner with Growth and Client teams to align marketing campaigns with account pursuits and pipeline priorities.
  • Build and execute account‑based marketing programs and nurture journeys to accelerate the pipeline.
  • Support business development initiatives by preparing executive research packets, event attendee briefings, and prospecting materials.
  • Conduct ad hoc analysis and research (market, competitive, or client-specific) to support business development conversations and strategic growth initiatives.
  • Promote Metis Strategy summits, dinners, and trainings (pre-event outreach, landing pages, speaker assets) and execute post-event nurture to convert interest to meetings.
  • Support client-facing events with marketing collateral, speaker promotion, and post-event insights distribution.
  • Coordinate closely with Growth and Client teams to ensure event insights are captured, documented, and distributed to enable follow-up business development activity.
  • Conduct market and competitive research to inform positioning, campaign strategy, and executive engagement opportunities.
  • Monitor industry trends and competitor activity to identify opportunities to differentiate Metis Strategy’s brand.
  • Feed insights back to partners and consultants to sharpen go-to-market strategies.

FAQs

What is the primary focus of the Marketing Associate role at Metis Strategy?

The primary focus of the Marketing Associate role is to turn marketing into a growth engine by designing programs, systems, and content that amplify Metis Strategy’s expertise and translate brand authority into measurable business impact.

What types of campaigns will the Marketing Associate manage?

The Marketing Associate will launch and manage multi-channel campaigns across LinkedIn, email, and web.

Is experience in consulting or B2B professional services required for this role?

Yes, the role requires 3–5 years of B2B marketing experience, ideally in consulting, professional services, or growth-stage firms servicing executive audiences.

What kind of audience will the Marketing Associate be targeting?

The Marketing Associate will be targeting CXO-level audiences, specifically senior technology executives.

What tools and platforms is the Marketing Associate expected to be familiar with?

The Marketing Associate should be familiar with marketing automation platforms, CRM tools, and analytics dashboards.

What are the qualifications required for this role?

Candidates should have 3–5 years of B2B marketing experience, demonstrated ability to run multi-channel campaigns, high emotional intelligence and audience empathy, proficiency in graphic design tools, and proven project management skills.

Will the Marketing Associate have the opportunity to shape the marketing strategies at Metis Strategy?

Yes, as the first dedicated marketing hire, the Marketing Associate will have the chance to shape the firm’s marketing philosophy and establish scalable processes.

What is the salary range for the Marketing Associate position?

The standard base pay range for this role is $90,000 – $125,000 annually, and it is also eligible for bonus compensation.

Are there additional benefits offered with this position?

Yes, additional benefits include comprehensive medical, dental, and vision insurance, parental leave, family benefits, retirement contributions, and paid time off.

What materials must candidates submit with their application?

Candidates must include their resume and 2–3 work samples, such as campaign reports, email journeys, or design samples, with their application.

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Metis Strategy

Strategy and management consultancy at the intersection of business and technology. Adviser to leading CIOs, CDOs, CxOs.

Consulting
Industry
11-50
Employees
2001
Founded Year

Mission & Purpose

Metis Strategy is a band of perpetually curious tech-savvy business strategists. As a boutique strategy and management consulting firm serving mainly Fortune 500 companies, we help our clients solve their toughest problems from strategic planning through execution. We work across industries as our clients'​ trusted strategic advisors in the areas of business strategy, digital transformation, information technology strategy and operations, international growth strategy, and how to navigate organizational changes. We help determine new products or services that our clients should develop, design how to improve the customer experience through digital technology, and advise on how technology organizations can run more efficiently and effectively. With headquarters in the Washington, DC area and offices in Dallas and the San Francisco Bay Area, the firm’s presence from coast to coast allows us to serve clients throughout the United States and abroad. With technology at the forefront of innovation, there is no better time to join our firm.