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Marketing & Communications Executive

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TGI Fridays

7d ago

  • Job
    Full-time
    Junior Level
  • Marketing

AI generated summary

  • You need 2+ years in retail/hospitality marketing, multichannel planning experience, strong communication and IT skills, attention to detail, and a marketing degree is preferred.
  • You will manage communications, coordinate marketing activities, oversee collateral, monitor market trends, handle inquiries, ensure accurate promotions, and support local digital efforts.

Requirements

  • A minimum of 2 years hands-on experience ideally in a retail or hospitality
  • Track record of effectively planning and implementing multichannel marketing plan
  • Excellent interpersonal skills for developing relationships with cross functions.
  • Passion and experience within casual dining sector a preference
  • Excellent organisation and planning skills
  • Strong communication (verbal & written) with a creative, collaborative, positive and can-do approach.
  • Strong IT skills in Word, Excel, PowerPoint, and Teams
  • Great attention to detail
  • Degree or equivalent in marketing (from a renowned Marketing educator e.g. CIM) desired

Responsibilities

  • Create and deliver store collateral in line with campaigns.
  • Being the Brand team lead on internal communications with Central Ops, restaurants, and relevant key stakeholders
  • Lead the market and competitor intelligence staying up to speed with the new products, promotions, social activity, and activations.
  • Coordinating marketing team meetings and ensuring relevant minutes are distributed to stakeholders for action.
  • Own weekly communication to restaurants, ensuring General Managers are fully aligned with marketing activities.
  • Manage workflow, distribution, and approval process of all store point of sale materials with printer suppliers.
  • Monitor and manage all enquiries to the Marketing and PR inboxes.
  • Manage all incoming supplier invoices and ensure approval processes are completed accurately and on time.
  • Ensure the promotional calendar is up to date and communicated to the wider marketing and cross functional teams.
  • Represent the Brand team for all Fridays & Go marketing support.
  • Support menu cross-checks, ensuring all external and internal stakeholders have accurate and up-to-date menu information.
  • Own terms and conditions for all offers and promotions, ensuring legal approval and publication.
  • Assist with managing campaign planning including the creation and ownership of campaign timelines.
  • Ensure all assets in the Local Marketing Toolkit are up to date, refreshing and aligned with brand standards.
  • Support PR and influencers’ activities when required.
  • Liaise with external partners to update third party websites, shopping centres, retail parks. Facilitate partnerships and collaborations.
  • Support execution of local digital and social activity, ensuring content accuracy and campaign alignment.

FAQs

Is this position remote or in-office?

This position is remote working, ideally based in the Midlands.

What experience is required for the Marketing & Communications Executive role?

A minimum of 2 years hands-on experience, ideally in a retail or hospitality environment, is required.

Will I be working with other teams?

Yes, the role requires strong interpersonal skills for developing relationships with cross-functional teams.

What are the key responsibilities of this position?

Key responsibilities include creating store collateral, leading internal communications, managing marketing activity inquiries, coordinating marketing meetings, and supporting campaign planning.

Is there a specific sector experience preferred for applicants?

Yes, passion and experience within the casual dining sector is preferred.

What qualifications are desired for this role?

A degree or equivalent in marketing from a renowned educator, such as CIM, is desired.

What skills are essential for success in this position?

Excellent organization and planning skills, strong communication skills, strong IT skills, and great attention to detail are essential.

Who will I report to in this role?

You will report to the Brand Marketing Manager.

What type of marketing activities will I be involved in?

You will be involved in traffic and sales-driving initiatives across more than 30 restaurants, managing local digital and social activity, and coordinating promotional efforts.

How can I apply for this position?

You can apply now or contact Tom at tom.scully@tgifridays.co.uk for more information.

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TGI Fridays

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

In 1965, TGI Fridays opened its first location in New York City. Today, there are 890 restaurants in 60 countries offering high quality, authentic American food and legendary drinks, bringing together all people from all places. The freeing and liberating spirit of "Friday"​ combined with our belief that all are welcome is our founding premise. We are The People of All Stripes.