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Marketing & Content Specialist, UK

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Lime

2mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 4+ years in content marketing, strong writing skills, data-driven impact focus, and proficiency in Figma and Adobe tools. A bachelor's degree is required; media buying experience is a plus.
  • You will plan and execute brand campaigns, create localized content, collaborate with cross-functional teams, support social media, and manage partnerships to enhance brand presence across the UK.

Requirements

  • 4+ years of experience in content and brand marketing, ideally with lifestyle brands either in-house or agency side
  • Demonstrated ability to connect your work to measurable business impact, and approach projects with this goal in mind - you should use data and analysis to inform decisions and prove impact
  • Master of multiple writing styles - ability to adapt writing style depending on audience and channel with ease
  • Highly organised with a demonstrated ability to prioritise and meet deadlines while juggling multiple projects
  • Collaborative, creative and detail-oriented - proven ability to work autonomously, with a get-it-done attitude
  • Bachelors degree, or equivalent
  • A keen eye for photo curation, design and sourcing relevant and engaging content
  • Proficient in Figma and Adobe Photoshop & Premiere is desirable - as well as experience in using AI
  • Experience in media buying and paid social is beneficial, but not essential

Responsibilities

  • Plan and execute local brand campaigns; including influencers, activations, pop-ups, events and partnerships from start to finish; acting as main POC for coordination with external partners
  • Generate proactive (and reactive) ideas based on data and customer insights that place Lime’s brand at heart of UK culture - with a focus on growing Lime’s brand outside of London
  • Draft, as well as adapt and localise, any brand focussed rider communications (emails, IAM, push)
  • Write and create local brand content, ensuring local language and cultural nuance as well as applying our global brand tone, style, structure and voice to all copy and content
  • Work with cross functional partners across different business functions to build Lime’s brand (including but not limited to: communications, government relations, local operations, rider growth and campaigns) - and report campaign metrics and success back to the business
  • Support global social media manager in creating content for Instagram and TikTok (using tools like Figma, Capcut), and lead on drafting local social media plans and content (paid and unpaid)
  • Monitor Lime's social media channels for interesting local UGC to reshare/engage, and manage Lime’s UK DMs to build and grow Lime’s relationships with influencers and riders
  • Manage existing partnerships network, and identify opportunities for collaboration with new and like minded local brands and organisations (both paid and value exchange)

FAQs

What is the primary location for this role?

The primary location for this role is London, UK.

What team will the Marketing & Content Specialist report to?

The Marketing & Content Specialist will report to the Communications & Brand Lead for UKI.

What type of projects will the Marketing & Content Specialist manage?

The Marketing & Content Specialist will manage local brand campaigns, including influencer partnerships, activations, events, and collaborations with external partners.

How many years of experience are required for this position?

A minimum of 4 years of experience in content and brand marketing is required.

What is the focus of the content created by the Marketing & Content Specialist?

The content should focus on local rider communications and brand campaigns, ensuring cultural nuance and aligning with Lime’s global brand tone, voice, and style.

Is experience in social media necessary for this role?

Yes, experience in both paid and unpaid social media is key for this position.

What tools should the applicant be familiar with?

Familiarity with tools like Figma, Adobe Photoshop, and Premiere is desirable, along with experience in using AI.

What qualities are desired in a candidate for this position?

Candidates should be creative, collaborative, detail-oriented, highly organized, and possess a get-it-done attitude, able to work autonomously while managing multiple projects.

Is there an opportunity for career growth within Lime?

Yes, Lime encourages applying for opportunities even if all qualifications are not met, and values diverse perspectives for team growth.

How can applicants request accommodations during the hiring process?

Applicants requiring reasonable accommodations can email recruiting-operations@li.me for assistance.

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Lime

Building a future where transportation is shared, affordable and carbon-free.

Technology
Industry
501-1000
Employees
2017
Founded Year

Mission & Purpose

Lime is a transportation company that provides electric scooters, bikes, and other micromobility solutions for urban areas. Their ultimate mission is to revolutionise urban transportation by offering convenient, affordable, and eco-friendly alternatives to traditional vehicles. The purpose of Lime is to reduce urban congestion, lower carbon emissions, and improve accessibility by encouraging the use of sustainable modes of transport. They aim to create cleaner, more liveable cities by providing innovative mobility solutions that enhance the efficiency and enjoyment of urban travel.