Marketing Coordinator

Universal Music Group

1mo ago

Job
Full-time
Junior & Mid Level
Customer Relations
Marketing
London
Quick Apply

AI generated summary

You should have marketing experience in music, strong organizational skills, digital marketing expertise, creativity, and a passion for rock, metal, punk, and country music, with flexibility for events.
You will assist with marketing admin, liaise with artists and promoters, track project performance, support creative campaigns, and develop marketing strategies for various projects.

Requirements

Demonstrable experience in a marketing role within a record label or artist/label services company
In-depth understanding of the release and production process, for both digital and physical releases
Strong network of culturally relevant marketing and creative contacts
Excellent communication skills – written and verbal
Excellent organisation skills and attention to detail
Efficient and able to work independently to a high standard
Highly organised
The ability to learn quickly and use own initiative
Ability to remain calm when working under pressure and to deadlines
Flexible and able to prioritise a large workload
Hard working and enthusiastic team player
Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role
Passion for UK and US rock, metal, punk and country rock music
Passion for contemporary culture and creative work relevant to Spinefarm’s roster e.g. artwork and packaging design, photography, music video, lighting design, event concepts
Direct experience of digital marketing and social media strategy
Creative skills such as digital asset creation, editing, Photoshop, Powerpoint
An established contact network within the UK rock, metal and/or country music scene would be an advantage also
Flexibility to attend concerts and festivals as needed, beyond normal office hours

Responsibilities

Complete any administrative work assigned by the Senior Marketing Manager, including timelines, updating budgets to include new marketing spends, sales information and hype sheets
Liaise with artist management and the internal sales to arrange artist buys for tour stock orders for live dates, ensuring all stock is ordered in a timely manner for shows and where possible, barcode scanners are supplied so that sales can be UK chart eligible
Liaise with local concert promoters on tickets buys for all projects, ensuring appropriate quantities are purchased and amounts held per the marketing and PR team’s instructions
Liaise with the team to track, organise regular campaign planning meetings for active projects, including preparing the meeting agenda with points from the Marketing Director and distributing to parties as needed
Work with the Spinefarm team to ensure that promotional and marketing opportunities are maximized for all the artists, by keeping abreast of all new developments both inside and outside the industry that could help us to maximise sales
Prepare and send regular project updates on all active projects, highlighting key performance stats and milestones
Closely monitor project performance on DSP’s and social platforms using PiAS’s suite of data tools and working closely with the Data Analyst and Sales & Streaming team and work with the team on re-pitching any projects with significant upward momentum
Where relevant, commission the UK Insight Team for artist audience insight and liaise closely with PiAS’s Data Analyst on streaming and audience data insights
Provide support for the Senior Marketing Manager in all requested initiatives and at live events
Liaise with the Promo team (either internal or external) on all UK artist promo runs including radio sessions, TV performances, press interviews, and compile comprehensive updates for the label team
Liaise with the International Marketing team to keep them up to date on the progress of all UK projects
Liaise with the digital marketing team and artist management on creative ideas for the artist’s online and social media presence, influencer campaigns, D2C store, website and asset creation, ensuring Spinefarm digital campaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media remain up-to-date and on message at all times
Update the Sales & Streaming team on all project developments and supplying them with the tools they need to best sell our products e.g. POS/exclusives/D2C bundles/artwork and accurate sales notes
Work closely with the Marketing Director to compile pitch assets for PiAS UK’s Synch Manager to ensure they are fully briefed on projects at the earliest possible stage
Help prepare briefs for the PiAS UK brand partnerships and content production team (Globe) on all projects and actively seek out brand partnership and content platform opportunities
Working with our insights and data, help the Senior Marketing Manager develop creative marketing strategies and partner pitches for Spinefarm artists
Work with the Marketing Director to bring creative ideas to fruition, including but not limited to video commissioning, artwork commissioning, photo shoots, launch/listening event concepts, social media content and digital asset creation
Work with the Marketing Director to plan creative concepts for campaign advertising, where relevant briefing external media agencies and the internal digital media agency (Deviate etc.) regarding delivery of ads and artwork for TV, outdoor, print and digital campaigns
Monitor relevant industry awards, ‘ones to watch’ and marketing programmes for opportunities for your artist projects, preparing compelling entries/pitches/one-sheets as required
Develop ideas for creative brand partnerships to support creative marketing ideas that you have developed.

FAQs

What is the role of the Marketing Coordinator at Universal Music?

The Marketing Coordinator supports the release of Spinefarm Music Group artist projects and assists the Senior Marketing Manager with the completion of marketing initiatives.

What genres of music will the Marketing Coordinator work with?

The Marketing Coordinator will primarily cover rock, metal, punk, and country genres but may also oversee projects from a broad range of musical genres.

Who does the Marketing Coordinator report to?

The Marketing Coordinator reports to the UK Marketing Director.

Is prior experience in marketing required for this role?

Yes, demonstrable experience in a marketing role within a record label or artist/label services company is necessary.

What key skills are needed for this position?

Key skills include excellent communication, organization, attention to detail, the ability to work independently, and a passion for rock, metal, punk, and country music.

Will the Marketing Coordinator liaise with other teams?

Yes, the Marketing Coordinator will collaborate with several teams, including A&R, international marketing, digital marketing, and sales & streaming.

Are there opportunities for creative involvement in this role?

Yes, the Marketing Coordinator will assist in developing creative marketing strategies and bringing creative ideas to fruition, such as video commissioning and social media content.

Is flexibility in work hours required?

Yes, there may be a need for flexibility to attend concerts and festivals beyond normal office hours.

What are some of the benefits offered for this position?

Benefits include a pension scheme, private medical insurance, annual leave, interest-free season ticket loan, dental and travel insurance options, and subsidized gym membership.

Will the Marketing Coordinator need to handle data analysis?

Yes, the Marketing Coordinator is expected to prepare regular project updates and closely monitor project performance using data tools.

Universal Music Group

We are Universal Music Group, the world’s leading music company.

Entertainment & Media

Industry

5001-10,000

Employees

1934

Founded Year

Mission & Purpose

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.