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Marketing Copywriter

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Currys plc

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You need 3+ years of copywriting experience, a strong portfolio, familiarity with project management and CMS tools, excellent grammar, SEO skills, and the ability to collaborate and work independently.
  • You will craft engaging, benefit-led copy for various platforms, collaborate with SEO teams, proofread colleagues' work, create impactful headlines, and maintain strong relationships for effective messaging.

Requirements

  • 3+ years’ copywriting experience, ideally within retail, consumer tech or editorial
  • Strong portfolio demonstrating a range of editorial and campaign copy
  • Familiarity with project management tools (e.g. Wrike, Jira, Trello) a plus
  • Familiarity with Content Management Systems (e.g. Amplience) a plus
  • Proven ability to craft creative, persuasive, benefit-driven copy
  • Exceptional command of grammar, spelling, and style, with an ear for brand tone
  • Ability to adapt to multiple platforms, balancing creativity with conversion
  • Strong editing and proofing skills with a meticulous eye for detail
  • Must be able to form good working relationships with clients and have stakeholder management skills
  • Comfortable writing for SEO and AIO
  • Must be able to work autonomously and as part of team
  • Fantastic working knowledge of production tools, CMS

Responsibilities

  • Marketing Copywriting - Create benefit-led copy across multiple platforms to enhance the customer shopping experience. Tailor content to specific target audiences, capturing product benefits and selling points. Ensure all copy is clear, inspiring and aligned with Currys brand guidelines
  • Content copywriting - Work with SEO and Content teams to create copy for the TechTalk blog and category/universe pages
  • Reviewing and editing - Proofread, edit and provide feedback on copy created by colleagues in Marketing team and agencies
  • Headline writing - Work with Marketing Copywriting Manager and Senior Copywriters to campaign headlines that score highly and deliver messaging
  • Briefing - Create good relationships with Creative Productions and brief holders to deliver messaging and consistently high quality work

FAQs

Do we support remote work?

Yes, we support remote work in a hybrid format, with an expectation to attend the office once a week.

What is the job title for this position?

The job title for this position is Marketing Copywriter.

Where is the office location?

The office is located at the Currys London Campus at Waterloo.

What type of contract is this position?

This position is a permanent, full-time contract.

What are the key responsibilities of the Marketing Copywriter?

Key responsibilities include creating benefit-led copy for multiple platforms, working with SEO and content teams, reviewing and editing colleague's copy, and building strong relationships with Creative Productions and other departments.

What experience is required for this position?

At least 3 years of copywriting experience, ideally within retail, consumer tech, or editorial, is required.

Is there an opportunity for career development?

Yes, the company offers opportunities for ongoing training and career development.

What benefits are offered to employees?

Employees receive 25 days of annual leave plus bank holiday entitlement, a competitive pension scheme, life assurance, colleague discounts on Tech, and access to Champion Health.

What are the performance indicators for this role?

Performance indicators include high scores and positive feedback on campaign headlines, successful creation of campaign toolkits, increased TechTalk traffic and SEO performance, and rich content creation to improve conversion.

Is experience with project management tools necessary?

Familiarity with project management tools like Wrike, Jira, or Trello is a plus but not mandatory.

Do I need to write SEO content for this role?

Yes, you should be comfortable writing for SEO and AIO (AI Optimization).

Are there opportunities to mentor junior copywriters?

Yes, as a Marketing Copywriter, you will mentor more junior copywriters in the Marketing Copy team.

How does Currys approach inclusion and diversity?

Currys is committed to making inclusion and diversity part of everything they do, ensuring fair opportunities for all applicants.

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Currys plc

We are Currys. One team with one shared passion: helping everyone enjoy amazing technology.

Retail & Consumer Goods
Industry
5001-10,000
Employees
1884
Founded Year

Mission & Purpose

As one of the UK’s best-known retailers in tech, we go the extra mile for our customers – online, in-store and in their homes. But we don’t just sell amazing tech. We deliver it, install it, support it and fix it, too. Most important of all, we bring a human touch to tech to make the magic happen for every customer. We’re proud of the service we deliver across the many different teams that make up our business. And that’s all down to our people, 30,000+ capable and committed colleagues, learning together, growing together, making us amazing and celebrating the wins together. Ultimately, help is at the heart of our business. Helping everyone enjoy amazing technology. And helping our colleagues find new ways to make the most of their talents, to realise their ambitions as well as ours.