Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Director, Brand and Creative

image

GEICO

12d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • New York

AI generated summary

  • You need a relevant bachelor’s degree, 10+ years of marketing experience with leadership, strong creative and analytical skills, team management, digital marketing expertise, and excellent communication abilities.
  • You will align creative output with business goals, manage budgets, guide brand consistency, mentor a creative team, collaborate across functions, and drive accountability for performance.

Requirements

  • Bachelor's degree in marketing, business, or a related field. Insurance category experience a plus.
  • Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.
  • Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.
  • Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
  • Skilled at managing large scale programs for both B2B and B2C activations.
  • Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work.
  • Experience working with external Creative and Media agency partners.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
  • Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines.
  • Experience with digital marketing channels, especially paid and owned social media.

Responsibilities

  • Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
  • Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
  • Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.
  • Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
  • Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
  • Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects.
  • Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
  • Build and manage External Creative Agency Partner relationships.
  • Set, track, and hold agency partners accountable against assigned business objectives.
  • Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive.
  • Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations.
  • Drive creative excellence including evaluating quality of output, efficiency and effectiveness.
  • Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success. Apply insights in a clear, thoughtful, and purposeful manner.
  • Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment.
  • Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.
  • Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.
  • Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.

FAQs

What is the job title for this position?

The job title for this position is Marketing Director, Brand and Creative.

What are the primary responsibilities of the Marketing Director, Brand and Creative?

The primary responsibilities include developing and executing marketing strategies, managing a team of creative professionals, ensuring brand consistency, overseeing project and budget management, building vendor relationships, and measuring performance.

What qualifications are required for this role?

A Bachelor's degree in marketing, business, or a related field is required, along with a minimum of 10 years of marketing experience, including at least 3 years in a leadership role.

What type of marketing experience is preferred for candidates?

Experience in both B2B and B2C marketing activations, as well as experience in the insurance category, is preferred.

What skills are essential for this position?

Essential skills include strong marketing acumen, creativity, project management, analytical and problem-solving abilities, excellent communication and interpersonal skills, and proficiency with digital marketing channels.

Are there opportunities for traveling with this role?

Yes, there is up to 25% travel for productions, agency meetings, and other business-related travel.

How is the working schedule structured?

The position is hybrid, requiring 3 days per week in the office and 2 days per week working from home, based in New York, NY, or Chevy Chase, MD.

What is the salary range for this position?

The annual salary range for this position is between $146,575.00 and $229,600.00.

What benefits does GEICO offer for this position?

GEICO offers a comprehensive Total Rewards program, including market-competitive compensation, a 401K savings plan with matching, performance incentives, tuition assistance, mental healthcare support, and a flexible work environment.

Will GEICO sponsor employment authorization for this role?

No, GEICO will not sponsor a new applicant for employment authorization for this position.

image

GEICO

Finance
Industry
10,001+
Employees

Mission & Purpose

GEICO (Government Employees Insurance Company) provides affordable auto insurance and a variety of other coverage options, including home, renters, motorcycle, and business insurance. Their mission is to offer reliable and accessible insurance services with excellent customer support and innovative solutions. GEICO aims to deliver exceptional value by providing competitive rates, convenient services, and a commitment to meeting the diverse needs of their policyholders.