FAQs
What is the primary objective of the Marketing Effectiveness Manager role?
The primary objective is to optimize marketing spend through data-driven decision-making, answering key business questions, driving ROI, and selling out improvements.
How many Marketing Mix Modeling (MMM) projects will I be responsible for each year?
You will own and deliver up to 9 MMM projects per year.
What kind of experience is preferred for this role?
Demonstrable prior experience in analytical consulting, preferably within marketing or media, is preferred.
What skills are essential for this position?
Essential skills include expertise in MMM methodology, strong Excel skills for manipulating large data sets, presentation and storytelling abilities, project management skills, and stakeholder management skills.
Is experience in media and media optimization required for the role?
No, experience in media and media optimization is advantageous but not essential.
Will I have the opportunity to work with multiple brands within L’Oréal?
Yes, you will work closely with multiple L’Oreal brands to understand their objectives and deliver insights and optimizations.
What kind of benefits does L’Oréal offer?
L’Oréal offers a competitive benefits package that includes money-saving offers, private medical and dental insurance, discounted gym memberships, shares options, an enhanced pension plan, and generous family leave policies.
Is experience within the FMCG/CPG sector important for this role?
Experience within FMCG/CPG is advantageous but not essential.
How does L’Oréal approach diversity and inclusion in recruitment?
L’Oréal is committed to creating a diverse, equitable, and inclusive environment where everyone is welcome, and their contributions are valued, regardless of various protected statuses.
What opportunities for professional development does L’Oréal provide?
L’Oréal offers top-notch leadership programs, monthly expert talks, and learning resources to help you master your role and build skills.