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Marketing & Insights Coordinator

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Burberry

8d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • London

AI generated summary

  • You need strong organizational skills, an analytical mindset, proficiency in Excel and PowerPoint, excellent communication abilities, and an interest in consumer behavior and luxury fashion.
  • You will create marketing insights reports, conduct research on market trends, manage brand tracking studies, maintain dashboards, prepare presentations, and handle ad-hoc data requests.

Requirements

  • Strong organisational skills with the ability to manage multiple tasks and deadlines in a fast paced environment.
  • Analytical mindset with attention to detail and a passion for working with and deriving narratives from data.
  • Proficiency in Microsoft Excel and PowerPoint; experience with data visualisation tools (e.g., Looker, Power BI) is a plus.
  • Excellent communication skills, both written and verbal, with the ability to present information clearly.
  • Collaborative team player who can build positive relationships across departments.
  • Interest in consumer behaviour, marketing, and the luxury fashion industry.

Responsibilities

  • Create and deliver marketing insights reports, including campaign analysis and KPI tracking across global and regional teams.
  • Conduct desk research and compile secondary data sources to identify market trends, competitor activity, and consumer behaviours.
  • Support the management and coordination of brand tracking studies and other research projects, liaising with external research partners and internal stakeholders.
  • Maintain and update dashboards and reporting tools to ensure accurate and timely insights for the Marketing department.
  • Collaborate with Data & Analytics and Marketing teams to gather and organise data for analysis, ensuring consistency and accuracy.
  • Prepare presentations and summaries of insights for internal stakeholders, ensuring clarity and impact.
  • Manage administrative tasks related to research projects, including timelines, documentation, and stakeholder communication.
  • Respond to ad-hoc requests for data and insights, supporting agile decision-making across the business.

FAQs

What is the primary purpose of the Marketing & Insights Coordinator role at Burberry?

The primary purpose of the Marketing & Insights Coordinator role is to support in delivering insights that inform marketing strategies and decision-making across consumer functions, playing a key role in managing reporting processes and supporting research projects.

What are the main responsibilities of the Marketing & Insights Coordinator?

The main responsibilities include creating and delivering marketing insights reports, conducting desk research, supporting brand tracking studies, maintaining dashboards and reporting tools, collaborating with teams for data analysis, preparing presentations, and managing administrative tasks related to research projects.

What skills are required for the Marketing & Insights Coordinator position?

Required skills include strong organizational skills, an analytical mindset with attention to detail, proficiency in Microsoft Excel and PowerPoint, excellent communication skills, the ability to collaborate effectively, and an interest in consumer behavior, marketing, and the luxury fashion industry.

Is experience with data visualization tools necessary for the role?

While proficiency in Microsoft Excel and PowerPoint is essential, experience with data visualization tools like Looker or Power BI is considered a plus.

What is the work environment like for this position?

The work environment is fast-paced, requiring the ability to manage multiple tasks and deadlines effectively while collaborating with various departments.

What type of reporting will the Marketing & Insights Coordinator be responsible for?

The Coordinator will be responsible for creating and delivering marketing insights reports, including campaign analysis and KPI tracking across global and regional teams.

Will the Marketing & Insights Coordinator work with external partners?

Yes, the Coordinator will support the management of brand tracking studies and other research projects, liaising with external research partners as well as internal stakeholders.

Does Burberry provide equal employment opportunities?

Yes, Burberry is an Equal Opportunities Employer and treats all applications equally, recruiting based solely on skills and experience.

What types of projects will the Marketing & Insights Coordinator assist with?

The Coordinator will assist with various marketing insights initiatives, including research projects, brand tracking studies, and compiling consumer behavior insights to support marketing strategies.

Is there any support for ad-hoc requests for data and insights in this role?

Yes, the Coordinator is expected to respond to ad-hoc requests for data and insights, aiding in agile decision-making across the business.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.