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Marketing Lead, Canva Print (12 Month Fixed Term Contract)

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Canva

13d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • San Francisco
  • Quick Apply

AI generated summary

  • You have 10+ years in marketing strategy, experience with ecommerce/marketplace products, thrive in ambiguity, lead teams, and are customer-focused with a passion for testing and optimization.
  • You will lead marketing strategy, own promotional offers, partner on product launches, identify growth opportunities, optimize results using data, and strengthen marketing foundations for scalable growth.

Requirements

  • You bring 10+ years of experience across marketing strategy, planning and multi-channel execution
  • You’ve marketed ecommerce or marketplace-style products (Print or physical product experience is a bonus)
  • You’re a high-ownership operator who thrives in ambiguity and delivers outcomes in fast-paced environments
  • You’re comfortable leading cross-functional teams and influencing stakeholders at all levels
  • You’re customer-obsessed, insight-led and passionate about testing and optimisation
  • You’re based in Sydney (with flexibility aligned to team needs)

Responsibilities

  • Leading Canva Print’s marketing strategy across priority markets and channels, ensuring clear priorities, planning rhythms and measurable impact
  • Owning Print’s promotional offer strategy and content foundations to drive awareness, adoption and repeat purchase
  • Partnering with Product Marketing and Product to deliver high-impact go-to-market launches for new Print products and updates
  • Identifying growth opportunities across the full customer journey — from intent to conversion to retention
  • Using performance data and insights to optimise results, guide forecasting and influence cross-functional stakeholders
  • Strengthening marketing foundations, playbooks and ways of working to enable scalable growth

FAQs

What is the duration of the contract for the Marketing Lead position?

The position is a 12-month fixed-term contract.

Where is the primary office located?

The flagship office is located in Sydney, Australia.

Is there flexibility in work location?

Yes, there is flexibility in how and where you work, allowing Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What type of marketing strategy will the Marketing Lead be responsible for?

The Marketing Lead will be responsible for leading Canva Print’s marketing strategy across priority markets and channels.

What experience is required for this role?

Candidates should bring 10+ years of experience across marketing strategy, planning, and multi-channel execution.

Is experience in ecommerce or marketplace-style products essential?

Experience marketing ecommerce or marketplace-style products is preferred, and Print or physical product experience is considered a bonus.

What kind of environment does this role thrive in?

This role is suited for a high-ownership operator who thrives in ambiguity and delivers outcomes in fast-paced environments.

What are some key responsibilities of the Marketing Lead?

Key responsibilities include owning Print’s promotional offer strategy, partnering with Product Marketing for go-to-market launches, identifying growth opportunities, and using performance data to optimize results.

Will the Marketing Lead work with cross-functional teams?

Yes, the Marketing Lead will collaborate with various teams, including Lifecycle, Growth Marketing, Content Strategy, Product Marketing, and more.

How does Canva value diversity in their hiring process?

Canva celebrates all types of skills and backgrounds and encourages candidates to apply even if they don't feel their skills completely match the job description.

How is compensation determined for this position?

Salaries are based on experience, skills, market data, and ensuring internal equity within the team. The target salary range for this position is $156,000 to $214,000 USD.

What should candidates include when applying for the position?

Candidates should include their pronouns and any reasonable adjustments they may need during the interview process.

Design anything. Publish anywhere.

Technology
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful on Canva on any device, from anywhere in the world. Since our launch in 2013, we’ve had the crazy big goal of making design accessible to everyone. We were founded on the belief that people shouldn't need to understand complex software to unlock their creativity. We’re leveling the playing field and democratizing access to design and visual communication by empowering 100% of the world to communicate in a way that was once limited to the 1%. We've always had a deeper mission surrounding Canva — which we talk about as our 'simple' two-step plan: to build one of the world’s most valuable companies, and to do the most good we possibly can. We're committed to our core value of Being a Force for Good, so as the value of our company grows, so too does our ability to have a positive impact on the world.

Benefits

  • Flexible Work

    Flexible work arrangements, with the opportunity to come together for connection, community and impact.

  • Parental Leave

    Generous parental leave entitlements that put every family at the heart of the experience.

  • Vibe & Thrive

    An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development - because you know what you need to Vibe and Thrive better than anyone.

  • Force for Good

    A focus on being a Force For Good, with community initiatives and programs, and sustainable practices, including carbon-neutral operations.

  • Epic recharge

    Celebrate 5 years at Canva with a month off and a budget to support your epic recharge.

  • Flexible Leave

    An additional 5 days of paid leave to support our team to balance their work and life commitments.

  • Equity Packages

    Equity packages for you to truly be a part of the Canva journey.