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Marketing Manager

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General Mills

28d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product

AI generated summary

  • You have 7+ years in FMCG brand management, strong strategic thinking, excellent communication skills, P&L fluency, and a consumer-centric approach to drive growth and solve challenges.
  • You’ll develop brand strategy, drive insights-led innovation, collaborate with Sales on growth plans, and lead a team while ensuring strong brand presence and consistency.

Requirements

  • You’re an experienced marketer with 7+ years of brand management experience, ideally within FMCG, and a proven track record of delivering brand and business results at a senior level.
  • You’re a strategic thinker and natural storyteller who can set a clear vision and rally teams around it.
  • You communicate with clarity and confidence, influencing across a matrixed organisation and building strong relationships at every level.
  • Decisive and pragmatic, you thrive in dynamic environments and enjoy solving complex challenges.
  • You bring deep consumer centricity — viewing strategy through a consumer lens and translating insights into bold, relevant ideas.
  • You combine creativity with strong commercial acumen, including P&L fluency and the ability to turn data into actionable growth drivers.

Responsibilities

  • You’ll own and deliver a robust brand strategy across the full 4Ps, translating ambition into clear, actionable plans that mobilise the wider organisation behind growth initiatives.
  • You’ll steward the consumer and market agenda, working hand in hand with insights and the global team to ensure core and innovation strategies are insight-led and locally relevant. You’ll lead the Brand Portfolio and 4-2-1 innovation pipeline — bringing global and local innovation, renovation, pricing architecture and outbound licensing initiatives to life in market.
  • Partnering closely with Sales and Category teams, you’ll define and execute consumer-first channel and customer strategies across Grocery and Non-Grocery. You’ll co-develop and present annual category growth plans to key customers, ensuring strong commercial impact.
  • As a people leader, you’ll manage and develop a Brand Manager while coaching and inspiring the wider marketing function. As the local brand champion, you’ll elevate belief and passion internally and externally, ensuring the brand shows up consistently and powerfully.

FAQs

What is the primary responsibility of the Marketing Manager in this role?

The Marketing Manager will own and deliver a robust brand strategy across the full 4Ps, translating ambition into clear, actionable plans that mobilize the wider organization behind growth initiatives.

How many years of experience are required for this position?

A minimum of 7+ years of brand management experience, ideally within FMCG, is required for this position.

What type of team structure will the Marketing Manager work within?

The Marketing Manager will lead the Brand Management function while working across a dynamic, cross-functional Market Acceleration Team and partnering closely with the Global Team.

What kind of leadership does this role involve?

The Marketing Manager will manage and develop a Brand Manager while coaching and inspiring the wider marketing function.

What is the work schedule like for this role?

The role follows a hybrid work policy, with an average of 2 days per week in the office and the opportunity to finish at 15:00 on Fridays.

Are there any wellbeing initiatives offered by the company?

Yes, the company offers wellbeing initiatives such as a free Headspace account for employees and up to 5 friends or family members, ongoing activities, and an Employee Assistance Program.

Is there a bonus scheme for employees?

Yes, there is a bonus scheme that rewards employees when goals are reached.

What types of insurance benefits are provided?

All colleagues have the opportunity to join health and dental insurance from day one.

Is there support for family and carers leave?

Yes, the company offers an approach that allows every family to take quality time off to support them from the point of birth or adoption to care, with enhanced coverage.

What values does the company prioritize?

The company prioritizes being a force for good, expanding learning, exploring new perspectives, and reimagining new possibilities, while seeking bold thinkers who are hungry for what's next.

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General Mills

Making Food The World Loves

Manufacturing & Electronics
Industry
10,001+
Employees
1928
Founded Year

Mission & Purpose

General Mills is a global food company that manufactures and markets a wide range of food products, including cereals, snacks, baking mixes, and refrigerated and frozen foods. Their ultimate mission is to serve the world by making food people love while striving to nourish lives through trusted brands. Their purpose is to drive sustainable growth and positively impact communities and the planet by prioritizing sustainability, innovation, and the well-being of consumers.