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Marketing Manager, Amazon Fresh Grocery

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Amazon

1mo ago

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • New York

AI generated summary

  • You need 2+ years of marketing experience, proficiency in Excel or Tableau, familiarity with a CMS, and skills in integrated campaigns to address brand challenges.
  • You will develop and optimize marketing strategies, collaborate with teams, analyze data for insights, support business reviews, and prioritize tasks in a fast-paced environment.

Requirements

  • 2+ years of professional non-internship marketing experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience in a marketing role
  • Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
  • Experience using integrated campaigns to solve brand/business challenges

Responsibilities

  • Develop, execute, and optimize an end-to-end marketing strategy for the Center Store product categories and vendor portfolios including omnichannel merchandising placements, promotional strategy, and product assortment.
  • Work closely with vendor management and instock management teams to meet business priorities.
  • Develop and integrate a go-to-market category strategy into the overall Amazon Fresh Strategy.
  • Drive experiments to continuously improve efficacy and efficiency of site merchandising tactics.
  • Develop data-driven customer insights using raw data sources that are actionable and impactful.
  • Support in-depth business reviews and present results and insights to key stakeholders and external partners.
  • Earn trust at all levels through excellent communication and collaboration.
  • Prioritize effectively in a quickly changing and ambiguous environment.

FAQs

What is the main responsibility of the Marketing Manager for Amazon Fresh Grocery?

The main responsibility is to develop, execute, and optimize an end-to-end marketing strategy for the Center Store product categories and vendor portfolios, including omnichannel merchandising placements, promotional strategy, and product assortment.

What qualifications are required for this position?

The basic qualifications include 2+ years of professional non-internship marketing experience, proficiency in Excel or Tableau, and experience in a marketing role.

What are the preferred qualifications for this job?

Preferred qualifications include experience working with a Content Management System (e.g., Wordpress, Drupal, Joomla) and experience using integrated campaigns to solve brand/business challenges.

Will the Marketing Manager need to work with external partners?

Yes, the Marketing Manager will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts.

How does the role prioritize tasks in a changing environment?

The role emphasizes the importance of effective prioritization in a quickly changing and ambiguous environment.

What tools or skills are important for analyzing marketing performance?

Strong analytical skills and experience with data manipulation using tools like Excel or Tableau are important for analyzing marketing performance.

What does the compensation for this position look like?

The base pay for this position ranges from $54,400/year in the lowest geographic market up to $116,300/year in the highest geographic market, depending on market location and job-related knowledge, skills, and experience.

Does Amazon provide disability accommodations during the hiring process?

Yes, Amazon provides accommodations for individuals with disabilities during the application and hiring process. More information can be found on their website.

What type of marketing strategies will the Marketing Manager work on?

The Marketing Manager will work on omnichannel campaigns, merchandising placements, promotional strategies, and customer adoption initiatives for the grocery sector.

Is there room for professional growth in this position?

Yes, the role is designed to drive innovation and continuous improvement, providing opportunities for professional growth and development in a fast-paced environment.

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.