Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Manager - Freemium

image

DAZN

17d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You need hands-on experience in marketing campaigns, strong data analysis skills, expertise in multi-channel integration, and excellent collaboration abilities with an ambitious, curious mindset.
  • You will lead freemium marketing strategies, execute campaigns, drive fan engagement, collaborate with teams, monitor KPIs, and build relationships with stakeholders to enhance participation.

Requirements

  • Proven, hands-on experience delivering marketing and go to market campaigns
  • Strong understanding of end-to-end campaign execution, including owned media channels eg CRM
  • Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly.
  • Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
  • Excellent cross-functional collaboration skills
  • Mindset: ambitious and curious

Responsibilities

  • Lead go-to-market strategy and execution for freemium across DAZN
  • Explore multiple tactics to drive engagement in our freemium content eg bespoke open days
  • Create and deliver marketing campaigns that increase fan participation, increased engagement and sharing
  • Partner with regional teams and content creators, designers, and marketing professionals to execute on the strategy.
  • Collaborate with right holders and product, sales, and other departments to ensure cohesive and effective marketing strategies.
  • Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI.
  • Build and maintain strong relationships with senior stakeholders, always championing the fan

FAQs

What is the primary role of the Freemium Marketing Manager at DAZN?

The primary role is to drive sports fans to engage with DAZN's rights and products in front of the paywall through strategic marketing initiatives.

Where is the Freemium Marketing Manager position based?

The position is based in either Leeds or London.

Who will the Freemium Marketing Manager report to?

The Freemium Marketing Manager will report into the SVP of Owned Media and Special Projects.

What key skills are required for this role?

Strong analytical skills, curiosity, hands-on experience in marketing, and the ability to manage integrated campaigns across multiple channels are essential for this role.

What kind of experience is preferred for candidates applying to this position?

Candidates should have proven, hands-on experience delivering marketing and go-to-market campaigns, as well as managing integrated marketing campaigns across various channels.

Will the Freemium Marketing Manager work with other teams?

Yes, the role involves collaboration with regional teams, content creators, designers, and various departments including product and sales.

What performance metrics will the Freemium Marketing Manager be responsible for?

The manager will establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives and refine strategies based on data-driven insights.

What benefits does DAZN offer to employees in this role?

Benefits include access to DAZN, 25 days of annual leave (which increases after three years), private medical insurance, life assurance, pension contributions, family-friendly policies, and learning and development resources.

What is DAZN’s approach to career growth?

DAZN offers a dynamic work environment that supports career growth along with a balance of lifestyle.

Is a passion for sports important for this role?

Yes, being passionate about sports is important as the role involves engaging sports fans and shaping the future of sports entertainment.

image

DAZN

The Global Home of 🥊 Your Boxing. Your Way.

Entertainment & Media
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life. We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry. As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews. If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN. We look forward to hearing from you!