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Marketing Manager - Product

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DAZN

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Leeds

AI generated summary

  • You must have hands-on product marketing experience, data analysis skills, and proven success in multi-channel campaigns. Excellent collaboration and an ambitious, curious mindset are essential.
  • You will lead go-to-market strategies, create engaging campaigns, analyze KPIs, and foster relationships with stakeholders to enhance fan participation and product success.

Requirements

  • Proven, hands-on experience delivering product marketing
  • Strong understanding of end-to-end campaign execution, across both paid and owned media
  • Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly.
  • Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC
  • Excellent cross-functional collaboration skills
  • Mindset: ambitious and curious

Responsibilities

  • Lead go-to-market strategy and execution for our products on DAZN, these include: News, Player/Athlete Chats, Stats & Scores, Moments & Fan Zone alongside a very ambitious roadmap of new launches
  • Understand the products and bring the fan insight to the front
  • Create and deliver marketing campaigns that increase fan participation, increased engagement and sharing
  • Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI.
  • Build and maintain strong relationships with senior stakeholders, always championing the fan

FAQs

What is the job title for this position?

The job title is Marketing Manager - Product.

Where is the location for this role?

The location for this role is in the UK, specifically in Leeds or London.

Who will this position report to?

This position will report to the SVP of Owned Media and Special Projects.

What is the main responsibility of the Marketing Manager - Product?

The main responsibility is to lead the go-to-market strategy and execution for various products on DAZN.

What kind of marketing campaigns will the Marketing Manager be responsible for?

The Marketing Manager will create and deliver marketing campaigns that aim to increase fan participation, engagement, and sharing.

What skills are required for this role?

Required skills include hands-on experience in product marketing, a strong understanding of campaign execution, data analysis capabilities, and excellent cross-functional collaboration skills.

What kind of work environment does DAZN offer?

DAZN offers a dynamic work environment that balances career growth with lifestyle, supported by a team of passionate professionals.

What are some of the benefits offered for this position?

Benefits include access to DAZN, annual leave that increases with tenure, private medical insurance, life assurance, pension contributions, enhanced parental leave, and opportunities for flexible working.

Is experience in integrated marketing campaigns necessary?

Yes, a proven track record of managing integrated marketing campaigns across multiple channels is essential for this role.

What mindset is valued for this position?

An ambitious and curious mindset is valued for this position.

The Global Home of 🥊 Your Boxing. Your Way.

Entertainment & Media
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life. We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry. As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews. If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN. We look forward to hearing from you!