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Marketing Operations and Marketing Technology Manager

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Amadeus

Aug 27, 2024

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Quick Apply

AI generated summary

  • You need a relevant degree, 10 years in Marketing Tech, strong influence skills, team leadership, travel industry knowledge, quick adaptability, and fluency in English. Experience with MarTech tools is essential.
  • You will manage marketing operations, oversee MarTech initiatives, track performance metrics, govern marketing data, and support platform management and user adoption for effective campaigns.

Requirements

  • - Bachelor's degree in business, engineering or related field/master’s degree preferred
  • - At least 10 years of experience in driving strategy and/or implementation of Marketing Technologies
  • - Track record of engaging with and successfully influencing senior leaders on challenging topics
  • - Track record of driving high performance from teams, with or without direct reporting line/management responsibility
  • - Strong knowledge of the travel industry, and good understanding of Amadeus organization and businesses
  • - Ability to ramp up on new business areas / functions rapidly
  • - Good understanding of latest tools and technology trends
  • - Fluency in English
  • - Knowledge/experience in Marketing Technology - MarTech - Salesforce Marketing Cloud, Adobe, Eloqua, etc.

Responsibilities

  • Marketing operations:
  • Manage contractual relations with 3rd parties mainly on following topics: Mar Tech / Translation / Learning and Development
  • Collaborate with TU MKT and with RevOps in tracking marketing performance with key operational metrics (e.g. defining common SLAs, developing processes by identifying and analyzing gaps and best practices to ensure efficiency, etc.)
  • Works closely with other TRU marketing managers to track and maximize resource allocation and utilization for assigned tasks
  • Contribute to the definition of the tracking methodology for marketing activities, that will be used to measure performance to define overall marketing success.
  • Mar-Tech:
  • Oversee marketing technology stack (including project management, implementation, evolution, administration, governance)
  • Own the end-to-end Marketing digital transformation, vision, priorities, and roadmap.
  • Lead the strategic execution and follow-up of marketing digital initiatives.
  • Ensure MarTech stack is fully operational and acts as SPOC for the MarTech vendor(s) for needed improvements and maintenance
  • Support the Travel Unit Marketing team in showcasing their contribution to revenue growth.
  • Gather business requirements from the Marketing community (Inc. Product Market Management, Corporate Marketing) and measure the performance of marketing activities through the MarTech stack.
  • Marketing Campaigns (Digital):
  • Platform management: Business platform owner/ Platform governance (within channel governance). Be responsible for any new requests or needs for the Platform including future integrations, roadmap management and channel. Arbitrate priorities and backlog management (inc. Change requests)
  • User Management: User upskilling and adoption (All training needs), User functional support (First level support)
  • Forms: Change Request Management (run) Animate MKT community creating form. Define and ensure adoption of best practices and business rules for creating effective and efficient forms (example: recommendation of hidden field for campaign ID)
  • Marketing data governance:
  • Act as Data Owner for MKT data (Customer Profile & Attributes). Ensure clear rules and processes are defined to govern such data, be accountable of target Data Quality levels and ensure everyone in the organization consumes this data from the Single Source of Truth. Works in coordination with Customer Data Owner in RevOps
  • Act as Data Steward for MKT Data (Customer Profile & Attributes). Coordinate the execution of data quality activities to achieve the Data Quality Targets stated by Data Owner. Works in coordination with Customer Data Steward in RevOps.

FAQs

What is the primary role of the Marketing Operations and Marketing Technology Manager?

The primary role is to deliver best-in-class marketing activities and processes, ensuring the Travel Unit utilizes the most effective technology and tools to achieve its objectives.

What responsibilities are included in the marketing operations aspect of the job?

Responsibilities include managing relationships with 3rd parties, collaborating with marketing teams to track performance, maximizing resource allocation, and contributing to the tracking methodology for marketing activities.

What does overseeing the MarTech stack entail?

It entails managing the marketing technology stack, including project management, implementation, administration, and governance, while ensuring it remains operational and aligned with business needs.

What qualifications are required for this position?

A bachelor's degree in business, engineering, or a related field is required; a master’s degree is preferred, along with at least 10 years of experience in marketing technologies and strong knowledge of the travel industry.

What tools and platforms should candidates be familiar with?

Candidates should have knowledge and experience with marketing technology platforms such as Salesforce Marketing Cloud, Adobe, and Eloqua.

Is there an emphasis on data governance in this role?

Yes, the role includes acting as Data Owner and Data Steward for marketing data, ensuring data quality and governance processes are in place.

What kind of working environment can an employee expect at Amadeus?

Employees can expect a caring environment that fosters both career fulfillment and personal life, along with a flexible working model and a focus on diversity and inclusion.

Does Amadeus provide professional development opportunities?

Yes, Amadeus offers great opportunities for learning through on-the-job training, formal learning activities, and interactions with colleagues.

What benefits does Amadeus offer?

Amadeus provides a competitive rewards package that includes remuneration, a bonus system, equity, pension plans, healthcare insurance, and other benefits like lunch and transport allowances.

How does Amadeus approach diversity and inclusion?

Amadeus aspires to be a leader in Diversity, Equity, and Inclusion, fostering a culture of belonging and attracting talent from diverse backgrounds while promoting fair treatment.

Technology
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Their innovative solutions empower travel agencies, airlines, hotels, and other travel service providers to streamline their operations, enhance customer experiences, and drive business growth. Amadeus offers a wide range of products and services, including reservation systems, airline IT solutions, travel agency platforms, hotel distribution systems, and travel data analytics. Their ultimate mission is to shape the future of travel by delivering cutting-edge technology solutions that enable seamless and personalised travel experiences. With a deep understanding of the industry and a commitment to innovation, Amadeus strives to transform the way people plan, book, and experience travel, while helping businesses thrive in the dynamic and competitive travel landscape.

Culture & Values

  • Customer first

    We listen carefully and work as partners. We keep our promises. We’re committed to our customers’ success.

  • Working together

    We respect and embrace diversity of all people and cultures. We collaborate across teams. We communicate clearly and act decisively.

  • Taking responsibility

    We’re accountable for our own work. We act as owners and use company resources carefully. We keep developing our skills.

  • Aiming for excellence

    We strive for outstanding results in a competitive market. We learn from our mistakes. We innovate and welcome change.

Benefits

  • Annual bonus

    Rewarding your work.

  • Equity plans

    To share in what you build.

  • Wellbeing programs

    Keeping you healthy.

  • Learning environment

    Always be excited to work at Amadeus.

  • Flexible workplace

    Because life comes first.